Having a successful teleclass (teleseminar) or webinar is more than just showing up and reciting off of a piece of paper. You need to plan what you want to do when it comes to how you are going to decide what to teach, who is your target market, what is your followup process, and much more. Your plans will also differ depending upon the purpose for holding the teleseminar or webinar. Find out more about what kind of planning you require in the article below. One of the steps is to determine how you plan to promote your teleseminar as well. Read on for more!
Before you decide to hold your own *free* or paid teleclass or webinar, be sure to sit down and write out a to-do list beforehand. Trust me… I’ve done this before and plan on hosting more and more *free* and paid webinars in the future.
Take these five tips in consideration in the planning phase of your event:
- First off, research a topic or create a survey and send to your target market to find out what they want to learn more about. You can also “Google” key words that will help you search the top sites or articles that would identify what your market is looking for in terms of resources.
- Listen in on a few telecalls or webinars to get an idea of how to host a call. Usually you start the call with what the call is about. If there is a guest, they will be introduced, followed by the objectives of the class. The call ends with what the caller needs to do to take advantage of the offer or bonus. I even recommend having the offer in the middle AND the end of the call.
- Subscribe to a *free* or paid conference line with call recording capabilities. You can always use this recording as a complimentary download or bundle it with another offer and sell it as a product.
- Design and host a landing page (and I recommend using WordPress for this). This is the page where you make your pitch to have them sign up for your teleclass or webinar. Some will use testimonials, bullet points, objectives and bonuses on this page. Also, make signing up simple. Use a web form that requires a name and email address only. Include a 1-year subscription to your newsletter in order to keep them on your mailing list.
- Lastly, send a broadcast or special announcement to your existing subscriber list, to the listservs or online network groups you belong to. You can even subscribe to a teleclass announcement service such as Planet Teleclass. Then watch the registrations come in!
But before you follow the five steps above, take inventory in your business and your personal life and make sure you are ready to host your own teleclass. If you plan the date, the time and you’ve done everything you can to market the event, e sure you are ready to “sell” yourself on the call. Remember, your listeners are picking up on whether or not you can clearly convey that you are an “expert” in what you are teaching or informing your audience about.
About the Author:
Aletha McManama is The Blog Strategist who assists small business owners optimize their online marketing for their website and blog. She also designs WordPress sites and blogsites for her clients. Grab your free report, How to Become a WordPress Expert in 24 Hours here: http://wordpresstowebsite.com. You can find The Blog Strategist here: http://theblogstrategist.com.
More Planning a Teleseminar or Webinar articles:
If you are planning a teleseminar, you will need to remember a few things. Here are a few tips for you to contemplate on and take note of as you consider a teleseminar for your next marketing gig. – Take note that there are some things …
Publish Date: 03/29/2010
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