Teleseminars can be a great marketing tool for a business to get new clients as well as a great way to educate the clients you currently have. Teleseminars are very cost effective and can be used to create information products as well. They have many purposes within a marketing strategy, and are appreciated by clients and customers as well. Read on for more about why your clients and customers may like teleseminars.
It’s easy to determine why information marketers and learning content producers like teleseminars. After all, they are a great selling tool. They help establish you as an expert in your field. They can help you to build traffic. And you can sell the packaged teleseminar as a mid-priced product afterwards. You can even use them as the base for a high-priced coaching product. It’s easy to see why the creators and marketers like teleseminars.
But why does the audience like teleseminars just as much?
Why do need to know? Well, if you know why your audience likes them then you can cater to that reason. By identifying and then focusing on your audience’s likes you can create products that people love to become fans of.
In this article I’m going to give you seven possible reasons your audience might like teleseminars. In order to understand their reasons, you need to ask them. These example reasons will help you to formulate a survey to identify your own audience’s reasons.
1. Teleseminars are personal.
Video gives you a chance to see the person who is doing the teaching. It is the most personal. But audio (such as a teleseminar) is a close second. You can hear the individual’s passion. You can hear when they are angry or excited or feel deeply about a subject. And that insight into their emotions allows the audience to connect with them on a personal basis.
2. Teleseminars are an easy source of education.
Teleseminars are easy to use. Download them; put them on your desired media player and you’re on your way. And they provide the information in an easy to use format as well. All you are doing is listening to a conversation. You don’t have to read. You don’t have to concentrate.
3. Teleseminars are inexpensive.
While this won’t help you sell product, one of the reasons that people like teleseminars is that many teleseminars are free. Typically these are selling teleseminars however, they provide enough information to justify the time spent.
4. When done well, they are effective as an education media.
There is an old saying in training circles that a person retains 10% of what they see, 40% of what they hear, 70% of what they hear and see and 90% of what they do. While teleseminars don’t have the highest retention rate they do have a high retention rate.
5. Teleseminars are flexible. They can be listened to while doing other things.
One of the problems with books and DVDs is that they need to have dedicated time. An audio product however, can be listened to while doing other things. They do not require you to lug along a screen or a book.
6. Teleseminars are a reasonable length of time.
We’re all busy. Time is at a premium in today’s breakneck world. A one to one and a half hour teleseminar is long enough to teach details but short enough to not intrude into the audience’s day.
7. Teleseminars educate quickly.
Teleseminars tend to get into the meat of the education quickly. A well written teleseminar will provide a lot of information in a very short period of time.
Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”: http://www.learningcreators.com/myths.htm
Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/
Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.
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