What Is a Teleseminar and How Are They Used?

A teleseminar is a seminar conducted over a telephone conference call (usually long distance), for a fixed time with a set maximum number of participants. It is typically in a one to many direction, with a presenter broadcasting to the participants via a “bridge” line or teleseminar service.  Although the technology allows for the participants to respond as well, most tele seminars do not use that feature during their presentations to keep the background noise of the participants to a minimum.  The tele seminar takes place over a phone line where the presenters and the participants dial into a bridge line that connects all of the callers to the presenter. After dialing the number, participants enter a pass code to access the teleconference call.  Typically, the presenter has access to controls on the bridge line like starting the presentation, muting callers and starting and stopping recording of the call if that last feature is available with the service.   A teleconference, similar to a tele seminar is the live exchange of information among persons remote from one another but linked by a telecommunications system (usually phones).

Teleseminar services are used as a cost effective method to disseminate information in an effective fashion. It could be compared to a webinar, where each participant watches a streaming forecast over the Internet, except teleseminars generally take place over the telephone.

Tele seminars have many uses and while they are primarily used as effective marketing tools to sell products and services,  they are also used for the following purposes:

  • to generate leads
  • to build email lists
  • to teach customers how to use a product or service
  • to use as a value added bonus to a current offer
Teleseminars are one of the most cost effective ways to disseminate information in a live venue over an unlimited geographical area.  Costs are usually divided between the presenter (using a bridge line plus any long distance charges), and the participants (if long distance charges apply).  The presenter can opt to cover the charges of the participants through the use of an 800 number, however that is not an option that is often used by presenters today.  There is also the possibility of broadcasting teleseminars over the web, depending on the system being utilized.
Teleseminars are also one of the best ways of converting prospects into customers of higher ticket items because they provide a more personal interaction with the client base than a sales page or video would do.  Conversion rates of 20 to 30% are common for professionally structured teleseminars.

 


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