Posts Tagged ‘Lead generation’

Why You Should Use Webinars In Your Business

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Webinars are a great tool to use in your business and can provide many benefits for your business.  They are great as lead generators, revenue generators and also great for pre-sales.  Webinars are easy to put on as well as easy to do on a repeated basis with all of the affordable tools out there.  If you are a consultant or coach, webinars are a great way to generate new revenue streams for your business.  This post is about why webinars are a good thing to implement in your business.

Here are some videos about using webinars in your business.

How to Host Great Business Webinars

Discover how to host great business webinars with tips from Virtual Communication Coach Sheri Jeavons. Prior to even starting a webinar, there are a few things you should think about to make sure your everything runs smoot…

Webinars – A 21st Century Business Tool

Discover how this cost-effective technology can help your business or organization! Webinars are multi-media programs that enable you to view a presentation,training session, or infomercial from the comfort of your office or home. Available 24/7 via …

How To Conduct a Webinar – Prepare, Promote and Present Great Business Webinars Conducting a free webinar for your business clients can be the big gun in your sales and marketing arsenal. First, PREPARE by choosing the best webinar software for your needs. Dimdim is free for under 20 people. Webex and G…

Here is an article titled “Why Should You Offer Webinars in Your Business”

A “webinar” is a presentation delivered over the Web rather than face to face (i.e. Web + seminar). Webinars are the hot new way to deliver information, especially in this time of climate change awareness, corporate cost-cutting, emphasis on lifestyle and global access.

The two most obvious benefits of webinars are the savings in time and expenses – for both you and your participants. Everything is done from the comfort of your home or office; and the same applies for your audience.

But webinars offer more – much more. In fact, here are twenty-one other benefits of webinars.

  1. No geographical boundaries: You can reach the world, not just your own town, city or country.
  2. Build loyalty with existing clients: It’s an easy, low-cost leveraged way to add value and maintain your relationship.
  3. Invite prospects to attend: It’s a low-cost way to give them an experience of you before they “buy” you.
  4. Run it with small numbers: You don’t have to worry about getting minimum numbers to manage venues, handouts, catering and the like.
  5. Run it with large numbers: Again, you don’t have to worry about finding and booking a suitable venue, managing catering, allowing for parking, arranging the room, printing (or carrying!) enough handouts, and the like.
  6. Record it to create instant products: Many webinar services have a recording feature built in, so recording your webinar is a breeze. You can then turn that recording into a product – typically a DVD, video podcast or on-line video.
  7. Give people more access to you: A webinar is a low-cost way to interact with many people at the same time, while still offering great value.
  8. Point of difference: Few infopreneurs are using them; and even fewer are using them well. You can stand out by adding them to your service mix.
  9. Make a difference: Because of the global possibilities, you can reach people beyond your borders. And because of the low cost, you can reach people who wouldn’t be able to afford your other services.
  10. Do market research: Before each webinar, survey the attendees to discover their biggest questions, concerns, challenges and aspirations about your topic. This becomes invaluable market research for you, not just for the webinar itself but for your business in general.
  11. Test out new material: Because there’s less visual focus on you than in other presentation modes, you don’t have to spend as much time on stage presence. Instead, you can focus on the content, structure and flow. You can test new material and ask for feedback. You can even use copious notes, mind maps and other speaker aids, because you’re presenting from the privacy of your office.
  12. Live access for members-only site: If you run a membership site, it’s easy to lose the personal connection, which might have been the reason they signed up in the first place. One way to get back that personal connection, and still do it in a leveraged way, is through webinars.
  13. Provide product support: Use webinars to answer customer questions, explain how they can use the product more effectively, and get feedback for future enhancements.
  14. Supplement live events: Some webinars will replace live events, while others supplement them. For example, if you run a training program, it’s easy to offer a follow-up webinar for participants, say, 90 days later.
  15. Expose your database to guest experts: You don’t have to be the star of all your webinars. It’s the ideal format for you to bring in a guest presenter – somebody who serves the same market, but with a different area of expertise.
  16. Expose joint venture partners to your database: If you have a strong database and you know somebody else with a product ideally suited for that database, bring them in as a guest on a webinar. Because of the personal interaction, this is more effective than, say, just promoting their product in your newsletter or on your Web site.
  17. Easy to offer as a bonus / incentive: Offer webinar “seats” to anybody for any reason – for example, as a bonus for somebody who buys a product by a certain date; or an incentive for clients to make a booking before the end of the financial year.
  18. Short lead time: Because the logistics of webinars are so simple, you don’t have to plan them months in advance.
  19. Develop an on-line arm to your business: You become less committed to face-to-face presentations, giving you more opportunities for travel, leisure time and flexibility in your work flow.
  20. Replace high-cost face-to-face presentations in a tough economy: You can retain clients who would have otherwise cancelled bookings.
  21. Remain competitive: You manage the threat of other experts delivering your message to your clients over the Internet, which means you remain competitive in this “flat” world.

With all these benefits, why aren’t you adding webinars to your service offerings?

Gihan Perera is the author of “Webinar Smarts”, the smart way for professional speakers, trainers, thought leaders and business owners to deliver engaging and profitable webinars.

If you want to know how to reach the world with mic, screen and mouse, visit for your copy.

Here are some blog postings about using webinars in your business:

Gihan Perera: Ten Ways to Use Webinars in Your Business

Ten Ways to Use Webinars in Your Business. I recently made a presentation about webinars to CAPS, the Canadian Association of Professional Speakers, at their annual conference. Here is an extract from that presentation: …

Publish Date: 12/12/2010

Free Webinar Shows How to Use Web Conferencing to Grow Your

Web conferencing is an online tool that can help your business connect with potential customers and effectively showcase the products and services you offer.

Publish Date: 11/06/2010

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

The Best Bridge Line Teleseminar Companies For All Your Hosting Needs

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When producing a teleseminar, not only are there many teleseminar companies to choose from, but there are also auxiliary companies as well that you may want to use for your service, such as transcribing, or web site designing.  So first starting with the bridge line providers will give you a clue as to whether you will need any of the other kinds of service providers.  In this article, the author discusses some of the different services that are out there.  I feel the ones that are listed are ok.  I’m not sure if they are the best, but they will more than likely serve your purposes.

When it comes to bridge line companies, there are several companies to choose from. Black and White is one. Eagle Teleconferencing is another. However, the best and most reliable service on the market is VoiceText.

With Voice Text, you will get great service and the exact number of lines you want, without worrying about disconnecting or a lack of line guarantee. If you want 200 lines, you will get 200 lines; if you want 500 lines, then you will get 500 lines. It’s as simple as that.

Benefits to Voice Text

There are two main benefits to choosing Voice Text over other companies’ services. First and foremost, Voice Text is the least expensive for the service you are getting. You get what you pay for. Although Voice Text is not the least expensive, period, it is the most cost efficient in the grand scheme of things.

Second of all, Voice Text offers you IM (instant messaging) support with Microsoft Messenger. The worst thing to have happen is your bridge lines go down. If this does happen, you can instantly connect to a Voice Text technician who can help you. Technicians are continuously going back and forth to ensure that everything is running smoothly. This is a relief when it comes to hosting large teleseminars.

Your Cheapest Bridge Line Company Option

For those who are not willing to pay for a bridge line company, there is another option. This is You will forgo the start up fee with SellFromYourSeat. However, keep in mind that although the company does claim they can guarantee your lines, they actually cannot. The lines are given to a shared environment and thus you may not receive what you are expecting.

If you are willing to take the chance, and want to skip the start up fee, then is your best bet. However, if you want the most for your money and a guarantee in service, then you cannot go wrong with

And we’d like to invite you watch and listen to FREE additional online marketing tips and powerful strategies by going to

To find out more about Pat and Lorna Shanks (The Coolest Couple) please visit our blog at

More on Teleseminar Companies:

Free Teleseminar Hosting Service For the Online Newbie – When hosting a teleseminar, there are many services that are available to fit your needs. Some teleseminar hosting services are free and some of them cost money. There are plusses and minuses

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

Make Money on Your Teleseminar – Important Factors to Know

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Teleseminars can be used for a variety of different things, for lead generation, as revenue generation, to educate your clients or customers, amongst most things.  Teleseminars can be great revenue generators as well.  For most online entrepreneurs who use teleseminars to generate revenue, knowing these factors can make the difference between making it and not in their business.  In this article, the author goes over some key things to know and understand and incorporate into your teleseminar strategy if you want to make the most effort out of your online strategy.  Read on for more!

Having a great and profitable teleseminar is the point of hosting one in the first place. Using these strategies will make sure yours is as good as it can be! These are in no particular order, but should be arranged in a logical order to you.

Product selection is pivotal!

Choosing the product you are going to sell on your teleseminar is your first major step. After that it will probably fall in line. Considering you have many spin off products from the ebook, let us just say that your product will be an ebook for this example.

Hosting is a biggie too!

Once you have chosen your product you can move onto the more technical aspects of your teleseminar. Hosting is one major consideration in the process. There are several paid hosting sites, but I would go with a free service like Keep in mind that you get what you pay for, and with the paid services you get a really good set of options and things you can change, but we are going to assume you have a small budget. Once you have chosen your hosting service, now you can focus on your auto-responder.

Do not forget your auto-responder!

Using an auto-responder to help manage and market your service is absolutely vital to your success as a teleseminar marketer. Not only will the auto-responder continually build your list of attendees automatically, but it will allow to you communicate tempting offers and incentives prior to it, which continually established communication and builds anticipation for your teleseminar. You can build your list through a web page that will give all the details and convince people to attend, and they register through the embedded form on your page.

Additionally, the auto-responder is the way that they will receive the information that will allow them to log onto the teleseminar and you may want to include a reminder at the bottom of each contact you send them with that information.

A little more about your squeeze and sales pages

You want to make sure that your squeeze page and your sales pages add value to your product. Now, I know that you will basically be using your teleseminar as your sales pages, but do not miss out on ancillary sales that direct traffic may bring you by not having a valid sales page up. Also, you will be driving the people who attend the teleseminar to purchase from your sales page, so you have to have it up anyway for that.

Your sales page needs to briefly cover similar information that will be presented in your teleseminar, the biggest difference should be the bonuses that attendees will get from you. You should always make attending your teleseminar more alluring than just reading the sales page so that people are enticed to buy while attending.

The final detail may be the most important detail

The day of the week that you plan your teleseminar may be as important as any other detail. If you plan your teleseminar for 4 AM Eastern time, you can bet you will have very few attendees, so logically the time of day should be early evening, when most people are not at work. Even after 8 PM works for many people. Planning your teleseminar for the middle part of the week seems to be the most successful timing window. Plan your event for a Tuesday, Wednesday or Thursday evening and you will have more people attend.

The basic techniques and strategies are the same ones that the most successful Internet marketers use to sell and market their own products, but also any products they are affiliates for.

Gavin J. King is the creator of a free teleseminar ebook and creates e-books designed to assist internet marketers increase their success. With a broad range of experience and knowledge to draw from his products and articles are helpful and enjoyable. Gavin J. King likes writing articles about do a teleseminar and other web-based, worthwhile pursuits.

More on Teleseminar Money Making Practices:

Marketing A Business Through Teleseminars – The Creative Design Blog

Get more tips from Brian Johnson and how he was able to gain authority through setting up successful teleseminars. If you want to know more about how to set up a teleseminar, find a related Internet marketing blog. …

Publish Date: 06/17/2010

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

Can You Avoid These 10 Common Problems That Occur During Teleseminars?

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When you are giving a teleseminar, a lot of things can go wrong.  It doesn’t mean that you are doing a bad job, many things that go wrong are out of your control, so you just take them as they come.  If you know about these things before hand, you can do something about it when it occurs.  In this article, the author discusses some of the things that can go wrong in a Teleseminar.  Read on for these issues, so you can have some contingency plans to limit any possible losses.

So you’ve decided to host a teleseminar. That’s great!

Before you host your event it’s a good idea to take a deeper look into what can go wrong and how to handle it. There are many issues you can have at a teleseminar that range from technical details to problem attendees to self-imposed problems.

Here are 10 common problems that occur during teleseminars and how to quickly handle them.

1. Your conference call in line isn’t working – Let’s just tackle one of the most difficult issues first. From time to time the conference call lines have down time, glitches or some unknown issue. The first thing to do is find out as much information as you can to see if only one person or multiple people are having a problem. Then work quickly to resolve it. You may need to quickly switch lines, call customer service or host the call at another time.

2. Background noise – A very common problem on teleseminars is that guests call in with background noise. This is very distracting to the speaker and listeners. A good solution to this is to use the conference call lines mute button to mute out the entire line while speaking and then open it up again when you have discussion or questions.

3. Latecomers – Depending on how casual or formal your call is latercomers may or may not disrupt your call. The best thing to do here is again to mute out the line so late guests can’t interrupt and ask to be caught up.

4. Distractions – If you work from home distractions are everywhere. The baby might wake up, the phone might ring, there might be a knock at the door. Make sure to prepare for all possible distractions.

5. Conference recording doesn’t work – I’ve been hosting my own events sometimes when the conference recording doesn’t work. The best way to fix this and avoid having to re-record your entire event is to have a back up recording. If you use a free conference call line to create your teleseminar you will possibly have a free recording available with the service. I would use that as well as a backup program like Audio Acrobat.

6. Speaker doesn’t show – Make sure you confirm with your speakers at least one week before (if you scheduled well in advance) as well as a few hours before the call. Don’t let it slip their mind!

7. Guests don’t show – What if you schedule a teleseminar and you get sign ups but no one actually shows up. If you have promised to get a recording out to your guests do the call anyway as if people were there. No matter what you’ll now have a valuable recording to get out to your target market.

8. Tired voice – If you will be talking for a while you may start to notice your voice getting tired and your through getting dry. Avoid this by having a glass of water on your desk to sip in between talking.

9. Guest interruptions – You may have guests who are overly excited about your topic or genuinely disagree with you and fee they must voice their opinion. If it is time for conversations or questions then by all means allow it but if you are on a schedule and need to move on just reply quickly and tell them you must move on out of respect for all the guests so you can get all the information covered.

10. Forgetting what you’re talking about – Everyone gets nervous from time to time but what you don’t want to do is go completely off track. The best way to have a completely natural flow to your teleseminar is to be prepared. Know what you want to talk about and create point form notes to cover as you go.

There you have 10 common problems with teleseminars. Don’t let these issues scare you away! Now you’ll be even more prepared and ready to tackle any issue that comes up before anyone even notices it’s happened.

Now I’d like to invite you to come learn the ins and outs of setting up your own teleseminar. If you love to connect with people and talk with your potential customers then hosting teleseminars will be a perfect match for you.

All you need to do is enter your name and email in the following form to get signed up for your free weekly email tips:

More on Teleseminar Issues:

Raising Perceived Value and Your Teleseminar Price Tag – Ecademy

But if you can share the mistakes that you’ve made, to save your audience the time and grief that can come when they make those same mistakes, you will increase the perceived value of your teleseminar. • Save your audience some time. …

Publish Date: 05/23/2010

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

Teleseminar Pricing – Two Strategic Pricing Models

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Teleseminars can be used for a number of different things from marketing to lead generation, to generating revenue.  Each use requires a different strategy and pricing model.  Some teleseminars can be high ticket events and others are just enough to cover the costs.  Read on for more on when to use which model.

“Should I charge more for those who attend my live seminar than those who buy the recording?”

The answer depends on your primary purpose for presenting teleseminars. Here are two pricing models I strongly recommend, each for a different situation.

Pricing Model #1 works well when you are publicizing your seminar beyond your own list, where you hope to entice new people to opt-in so you can sell them on a certain product, service or paid event.

Offer the live teleseminar at no charge, with a nominal charge (such as $20) for the MP3 or CD recording. This encourages those who can to attend the live session, while it also gives you access to those who cannot attend. You need the live attendees so you have informational exchanges during the seminar, avoiding the monotony of a lecture.

People exposed to your knowledge and personality for an entire hour, either on the phone or on their audio player, then feel they know you and become receptive to a related follow-up offer.

I have used this model successfully numerous times as a lead generator for my copywriting mentoring program. The $20 charge for the recording usually brought in a few hundred dollars, and it may have also increased the perceived value of the live session for those who called in at no charge.

Colleagues of mine successfully use this model for a teleconference with numerous sessions or a longish series of related sessions. Attendance at the live calls costs nothing, but you can buy recordings of all the sessions for a fee like $97. As with the single-session arrangement, the free option generates good will among attendees while the paid option generates income that makes the effort financially worthwhile.

Use Pricing Model #2 when you have something new and valuable for those who have already opted in to your list.

Here, charge a single price for your content (such as $37 or $49) whether people attend live or listen to the recording. For the one price, your buyers get both access to the live session and the recording.

In this case, buyers are not in “get to know you” mode but rather are primed to learn. Your session provides a substantive educational event on a specialized topic. You go into your subject matter in more depth than you would with Pricing Model #1.

I used Model #2 in November 2009 when I interviewed a business attorney on what marketers should do about new Federal Trade Commission regulations that were about to go into effect the next month. This was information some people on my list were strongly motivated to learn about.

When I run a multi-session teleseminar course, I use this model as well, emphasizing to registrants that it doesn’t matter whether or not they can fit the live sessions into their schedule. Within a day after each class, they receive the download address for its audio, and at the conclusion of the course, they receive all the recordings bound in a CD album they can keep on their shelf for future reference. This arrangement raises the perceived value of the course while eliminating objections based on scheduling or time available.

Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of “66 Ways to Use Teleseminars to Promote Your Business or Your Cause” at Discover how to plan, promote and deliver profitable teleseminars, whether you’re an entrepreneur, business or health professional, nonprofit organization or corporate marketer.

More on Teleseminar Pricing Models:

Raising Perceived Value and Your Teleseminar Price Tag | Client

(This article is one of the best I’ve seen in terms of talking about how to add more value to your teleseminars.  Some excellent tips are mentioned.  This one is certainly worth the read!

So along that vein, if you want to build the price tag of your teleseminar (and I’m sure you do), you must increase its perceived value. Consumers naturally think in a “what’s in it for me?” manner. When you create a belief that what …

Publish Date: 05/23/2010

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars