I like this article because it lists some good resources for what you need to do as well as the steps that you need to take to deliver a decent teleseminar. A good follow up article series would be to take each step and create an entire article around that step. That may be something I’ll do in an autoresponder series. Anyway, It combines the marketing and automation aspects of running a teleseminar with the tools you need…. not a bad starter article.

Conducting teleseminars, or group learning conference calls, is
a very effective strategy to promote your small business or
professional practice and create additional streams of income.
Teleseminars offer a very versatile and efficient way to deliver
your services and build your business.

I have been leading teleseminars for many years as part of my
service offerings in my coaching business. I use them to attract
new prospects, collaborate with colleagues and partners, and
increase my income.

And the good news is that teleseminars are very easy to set up
and record once you know how and the profit margins are
extremely high.

Here are some ideas to jumpstart your creative thinking for
delivering your own seminars over the phone:

1. Giving free teleseminars is a great way to promote your
business and let new prospects get to know you. Teleseminars are
a great marketing vehicle that helps you attract more clients,
build your list, and increase sales.

2. Teleseminars are an excellent way to collaborate and do joint
ventures with other people who already have a list in order to
gain exposure to new prospects and grow your list.

3. If you’re just starting out, you can do interviews with top
experts in your niche. Record these interviews and provide them
as a bonus in exchange for signing up for your newsletter, or
package them as a product.

4. Position yourself as the expert in your field by delivering
great content in your specialty area. Teach what you know and
love while increasing your visibility and gaining valuable
exposure and credibility. This reinforces your brand and gives
people a low cost way to get to know you.

5. Attract participants and fill your teleseminars by finding
partners to help you with the promotion. Collaborating with
partners to offer learning by phone is a very effective and
inexpensive way to get more newsletter subscribers and build
your list.

6. Have your teleseminars transcribed and offer your clients the
opportunity to order a transcript of the call. This can really
increase your profits with minimal additional expense for you.
You can also add additional sales and marketing materials to the
transcript to provide you with opportunities for additional
income and exposure.

7. You can make good money from your teleseminars and increase
your revenue substantially. Create a program or a series you can
charge for, much the same as you would for a workshop series,
only this would be over the phone rather than in person, so it
saves you travel time and is easier and cheaper to get people to
sign up.

8. You can leverage each teleseminar into products and multiple
streams of income. Record your teleseminars so you can turn them
into an MP3 audio file, a transcript, a CD, a DVD and/or an
ebook.

9. Use teleseminars to create an information empire of content -
ebooks, workbooks, CD’s, products, and multi-media courses. The
same information can be repackaged and reproduced in several
different media to generate extra income.

10. Include your affiliate programs and live hyperlinks for any
sites you have mentioned during the program that are relevant to
your topic. Send an automated email out after the class and
includes these links so that you can generate affiliate income.

11. The key to profitable teleseminars is that the ‘fortune’ is
in the follow up. You can make ‘upsells’ after people order your
teleseminar. For example, you could offer the transcript as an
upsell for a minimal extra charge rather than bundling it in the
original price. Or, create a backend program to add to your
sales funnel and make much more income than from the one
teleseminar alone.

12. You can automate the whole process of promotion,
registration, sales, and follow up using your website and
autoresponders so that you make much more per hour and use your
time more effectively.

So, what are you waiting for? Add teleseminars to your marketing
mix today, and start gaining more fame, credibility and income.

About the author:
Jan Marie Dore, “The Women Entrepreneurs Success Coach,” helps
women business owners and independent professionals attract more
clients with creative marketing strategies. Get her marketing
tips and FREE report ‘7 Critical Women Small Business Marketing
Mistakes’ at
xhref=’http://www.femalepreneurs.com’>www.femalepreneurs.com

Tags: business, marketing, teleseminar

This article is a really good example of how to creatively use teleseminars to get valueable market research.  I know how important market research is because it has taken me into directions that have caused me to make changes on my web sites.  I like how it takes using the squeeze-page technique one step further.  Other teleseminar techniques are fairly standard, but still powerfull in this application of them.
Basically, there are two things that must be in place before any of your offerings can be successful (read: profitable). One is that it must be designed for a niche. So, there must be a group of people who you are targeted to offer your product/program/service toward.

The other is that is must solve a problem that your niche wants solved. Sounds obvious, yes? But many times, we create what we think our niche NEEDS instead of what it WANTS. It’s critical to know the difference and to use that knowledge to create your offerings.

There are many ways you can find out what it is that your niche wants most so you can create it and offer it to them. One of those ways is to hold a teleseminar that both delivers value to your participants as well as provides you with market research to use to inform your product line.

The best thing is that these types of teleseminars can be easy to fill and fun to host. Here are the steps:

1. Decide on the topic

Your best best is to choose a topic that’s broad in scope, meaning that it discusses a problem that the majority of your niche struggles with and would like help in solving. This will get you more people on the call as well as give you a more diverse group from which to learn from for your own market research purposes.

2. Use a mini-application

When people register for your teleseminar, ask them to fill out a short questionaire. This really begins your market research because you’ll be asking them what it is that they are struggling with specifically in relation to the bigger topic.

For example, if your topic is “How to Balance My Business and My Family and Still Have Time for a Great Life”, one question you may ask in your questionaire is, “What’s the ONE thing you struggle with most when it comes to balancing your business and your family? Please be as specific as possible so I can give you some specific strategies to help!”

You could also ask the question in another way: “What two questions do you have that I must answer on this teleseminar for you to feel it was of value to you?” You may also want to ask where your participant is at present with regard to your topic and where they’d like to be.

Tell them you’ll be answering as many questions as you can on the teleseminar itself, to engage people right from the start when they are registering for the call, as well as encourage them to show up in the first place (this is particularly helpful if this is a fre*e call).

Also, don’t be shy about telling your participants that you’ll be using their comments and feedback as part of growing your own business. For example, if you’re writing a book and you need some more content for a certain section, hold a teleseminar on that topic and share with your teleseminar participants that they may be featured in the book if their comments, suggestions or examples are used. People will jump to sign up for your call!

3. Ask questions

At this point, you have an outline for the call itself, and now you’ve filled it in with more content with the answers to the questions that were submitted when people registered.

The next step is to weave those questions and answers into the conversation on the call itself, and ask if there are MORE questions or comments around them. This will give you more in-depth and insightful information for your purposes, as well as be valuable to those on the call. This is when you really want to give the space and the time for your participants to talk (count 5 Mississippi’s if you have to to stop yourself from filling any silence while people are thinking).

Be sure to record the call so you can listen carefully to the conversation again and take notes about what you hear that your participants are looking for in terms of solutions to their problems.

4. Send a follow-up email

As soon as possible after the call, send a follow-up email thanking your attendees for their time and participation. Include notes from the call that you’ve cleaned up and converted to a neat PDF file for them as well for added value.

What you’ve done with this is type of ‘Open House’ teleSeminar is invited your attendees to ask you anything they want about your area of expertise. With the information you glean, you can easily tailor your next product around the things they most want, which equals a successful offering for you!

Alicia M Forest, MBA, Multiple Streams Queen & Coach™, founder of ClientAbundance.com, and creator of 21 Easy & Essential Steps to Online Success System™, teaches professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.clientabundance.com .

Tags: teleseminar, application, market research, niche, questionnaire

Teleseminars are a great way for businesses to connect with their target market.  Having a strategy that works is an important ingredient to getting the most out of your teleseminar. This article gives some great tips to making sure your teleseminar is a success, and that you get what you want to out of it, more clients and more business!  The one thing that I want to stress in this article is that the more automated you make your teleseminar, the better it will be for your business.

Chances are that you’ve attended a teleseminar lately. Why not create your own?

Teleseminar events are very easy to produce because all you have to do is send an email to your list and invite them to participate. These seminars by phone are easy to do and can be very profitable.

Wouldn’t it be great to offer your clients a teleseminar where they can learn your latest ideas, strategies, and expert information? I regularly do teleseminars for free so that I can build rapport, offer value, and maintain good relationships with my clients.

Here’s a simple checklist of what you need to have in place to get started delivering teleseminars:

1. In-demand topics. Your information must meet a need in the marketplace for a specific group of people or a business. A compelling topic that provides solutions to a challenge or frustration that people are searching for answers to is a great place to start. That way, you can experience instant demand for your topic.

2. A format. There are many formats for your teleseminars. They can be interviews, information delivery, Q&A calls, research based calls based on a survey or report, or some combination of these. Interactive teleseminars work well where people can either ask you a question or submit their question via email. That way, you can maintain their attention because they know their question will be answered.

3. A bridge line. There are several good services, many of them free. My favorite right now is Free Conferencing Live Office. It’s the one I use and I do recommend it. It has a 250 person capacity, free audio recordings, and other great perks. You can record, publish and podcast your content and conference calls at no cost. Great Teleseminars provides production and administrative services for teleseminars. If you want operator assistance, Black and White Communications is a good choice.

4. An automated registration system. I use Practice Pay Solutions, which is the 1Shopping Cart system, to automate my teleseminar registrations. I highly recommend it. It allows your participants to sign up either online at your website or by email, and then provides you with a list of people who have signed up. You can set up an autoresponder that goes out automatically when they sign up with the date and time of the call. It will also automatically send out reminders for you.

5. A way to record. If you record your teleseminar, you’ll have an instant product. Post the audio file online at your website or with a company like Audio Acrobat or Hipcast. Then have the audio transcribed as a value-add to participants.

6. An effective way to follow up. This is the strategy many people delivering teleseminars overlook. Once you have had the chance to share your expertise with new prospects, it’s a perfect time to send a follow up communication. Email them after the call with a summary of the notes, a link to the recording, and/or an invitation to your next event or program. Always have something else to invite them to. If you have automated your registration process, it will be easy for you to send a follow up email out after the call.

Now that you know how to offer and record teleseminars, conference calls, and telephone interviews, what are you waiting for? Good luck and enjoy!
Jan Marie Dore publishes the newsletter ‘Success Secrets for Women Entrepreneurs’. She teaches solo professional women marketing and sales strategies to attract new clients, grow their business, and make more money. Subscribe and be invited to free teleseminars at www.femalepreneurs.com

Tags: business, marketing, blackandwhitecommunications, teleseminar, 1shoppingcart, freeconferencing

I like this article because it does give some good tools to use if you want to have your teleseminar be a success. I have not used all of the tools myself but the ones I have used are solid and would work well here. There are also ways to get added benefits to giving a teleseminar and following some of the advice in this article sets you up for getting these benefits.

Teleseminars — presentations via telephone — are the fastest way to build your ezine list as you share knowledge with those in your target audience.

Before we jump into the “how”, let’s discuss the different types of teleseminars and why each is a valuable service you can offer.

1. Free teleseminars.

Free teleseminars allow you to quickly grow your database/mailing list as you provide information to an interested audience. They can come, listen a while and leave with the feeling that you have given them an informational nugget they didn’t have before. In another version of the no cost teleseminar, you can be an expert on a colleague’s teleseminar in order to gain added visibility with a crowd that may be interested in your products and services.

2. Paid teleseminars.

Paid teleseminars offer all the same advantages as free ones with the added benefit of making you money! In order to charge for a teleseminar, you want to be sure you are offering valuable information so your audience leaves feeling good about you and about the call.

You can expand the paid teleseminar into more than a single call by offering a “teleseminar bootcamp” or workshop like I’m doing in my 5-week Jumpstart My Ezine telecourse.

Setting up and running a teleseminar is simpler than you may think. You need only four things to get up and running:

1. Shopping cart

In order to automatically accept reservations from those who wish to join your call AND automatically send them out the call-in information (and reminders), you need a shopping cart or autoresponder service. I prefer a shopping cart for this as the payment function is built in if you decide to offer paid teleseminars. I highly recommend Kickstart Cart (www.kickstartcart.com; a brand of 1ShoppingCart) for this purpose as it also allows you to easily track links so you know which ads are working the best.

2. Bridge/Conference Line

Now that you can accept sign-ups, you need a place to have your call. FreeConferenceCall.com is great for calls up to 96 people. It doesn’t cost a dime and allows you to mute the entire line while you’re in presentation mode (this comes in handy if you are recording).

For calls where you anticipate a large number of people OR if you want a live operator to assist during the Q&A period, I recommend Black & White Communications (www.blackandwhite.com) — they’re not free, but there are times when the added expense is worth it.

3. A way to record

First, I recommend that you get a good phone (not your cell and preferably not your cordless) for your teleseminars. I use and love Audio Acrobat (www.audioacrobat.com) for all my recording needs — for only $19.95/month, you can easily record all your teleseminars, podcasts and interviews and offer them as either giveaways or CDs for sale. They even offer free step-by-step training via teleseminar a couple times a week.

4. An audience

It’s great to have all the technology down pat, but you still need an audience to present to. You should promote your teleseminar on your website and via your ezine (No ezine? Send out an announcement to your list!). Have a few weeks before your call? Send a postcard. You can also submit announcements to other websites and newsletters where your target audience hangs out.

With the steps and resources above, you’re officially out of excuses and I’m waiting to hear about your next call!

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