Webinars are a great way to generate leads for your business as well as sell higher ticket items. However they are only effective when you have attendees to your webinars. The key is getting exposure and marketing your webinar. So how is that done? Read on to find 5 ways to get draw more attention to your webinars (and teleseminars as well).
Webinars are perfect for professionals who want to learn new skills or listen to a respected colleague share his or her knowledge. However, it is important that your webinar listings are well promoted if you want people to sign up for them. What are some good ways to gain a larger audience for your program?
1) Promote Heavily On Social Media
There are many social media outlets available for promoting your next event. You should be using as many of them as possible. If you build up a large and reliable following, there is no reason why you can’t get hundreds or thousands of extra people to sign up for your event.
2) Use Good SEO Tactics To Gain More Traffic To Your Listings
It is critical that you use relevant SEO tactics whenever you promote your webinars. When you create posts, use good keywords that people will search for when using a search engine. This is another easy way to get people to participate in your event without having to do any extra marketing work.
3) Tell Friends, Family Or Colleagues About This Event
Word of mouth promotion will never go out of style. Make sure that your friends, family members and colleagues know about your event. Additionally, you should seek out people who could benefit the most from what you have to offer. For example, if you know someone who wants to learn how to work from home, that person would most likely be eager to sign up for your webinar.
4) Update Your Blog When An Event Is Coming Up
Anyone who is looking to gain attention for themselves should have a blog. Each time you have an event coming up, you can post a link to the webinar in your blog. You can also use your blog to gain a readership that will then want to follow your social media accounts. Keep in mind that writing a blog doesn’t have to be labor intensive. Instead, you can write short posts or have someone else write your blog for you. This can save you time while also helping to draw more attention to yourself and your courses.
5) Mention Upcoming Events During Other Webinars
There is no reason why you can’t casually mention your other webinars while conducting a lecture or teaching an online class. If your audience enjoys what you have to say, they are most likely going to want to hear more. Therefore, you can almost guarantee yourself a larger audience for future events just by mentioning where you will be in the future.
There is no magic wand that you can wave to increase the number of people who want to enroll in the webinars that you offer. The good news is that you can increase your audience and your revenues just by putting in a little extra time hard work and promoting the events. Therefore, be sure to tell your friends, promote on social media and maintain a blog that is regularly updated. If you do, you will be rewarded nicely for your efforts.
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