Posts Tagged ‘Teleconference’

What Is a Teleseminar and How Are They Used?

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A teleseminar is a seminar conducted over a telephone conference call (usually long distance), for a fixed time with a set maximum number of participants. It is typically in a one to many direction, with a presenter broadcasting to the participants via a “bridge” line or teleseminar service.  Although the technology allows for the participants to respond as well, most tele seminars do not use that feature during their presentations to keep the background noise of the participants to a minimum.  The tele seminar takes place over a phone line where the presenters and the participants dial into a bridge line that connects all of the callers to the presenter. After dialing the number, participants enter a pass code to access the teleconference call.  Typically, the presenter has access to controls on the bridge line like starting the presentation, muting callers and starting and stopping recording of the call if that last feature is available with the service. A teleconference, similar to a tele seminar is the live exchange of information among persons remote from one another but linked by a telecommunications system (usually phones).

Teleseminar services are used as a cost effective method to disseminate information in an effective fashion. It could be compared to a webinar, where each participant watches a streaming forecast over the Internet, except teleseminars generally take place over the telephone.

Tele seminars have many uses and while they are primarily used as effective marketing tools to sell products and services, they are also used for the following purposes:

  • to generate leads
  • to build email lists
  • to teach customers how to use a product or service
  • to use as a value added bonus to a current offer
Teleseminars are one of the most cost effective ways to disseminate information in a live venue over an unlimited geographical area. *Costs are usually divided between the presenter (using a bridge line plus any long distance charges), and the participants (if long distance charges apply). * The presenter can opt to cover the charges of the participants through the use of an 800 number, however that is not an option that is often used by presenters today. There is also the possibility of broadcasting teleseminars over the web, depending on the system being utilized.
Teleseminars are also one of the best ways of converting prospects into customers of higher ticket items because they provide a more personal interaction with the client base than a sales page or video would do.  Conversion rates of 20 to 30% are common for professionally structured teleseminars.


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How to Organize a Teleconference – Great Teleseminar Tips

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This article discusses some really great tips on how to hold a meeting by phone.  Even though this article is based on the concept of holding a meeting, many of these 18 tips can also be exported when it comes to holding a teleseminar, or for that matter a webinar as well.  Most of the tips are common sense in terms of keeping the flow of the meeting going  and keeping the participants interested, like having your agenda set before hand and introducing the speakers at the beginning of the event.  Read on for the rest of these tips on how to organize a teleconference.

Even a well-planned teleconference can go poorly. Some people treat any meeting
as a casual social activity instead of as a serious business project. And a
teleconference brings special challenges because people attend them in the privacy
of their office without being able to see or be seen by the other participants.

Use these techniques to hold a more effective meeting by phone.

1) Begin with a quick round of self introductions so that everyone can find out who
is present and hear everyone else’s voice.

2) Enforce the rule of “one speaker at a time.” Multiple conversations ruin a

3) Insist that people announce when they join or leave the conference.

4) If people must leave during the meeting, gain closure on any issues that they
participated in before they leave. For example, “Pat agreed to prepare a cost
estimate by next Monday. Is that correct, Pat?” Make adjustments in the agenda (if
appropriate) based on the remaining participants.

5) Keep everyone focused on the issue being discussed. If someone introduces an
idea that seems unrelated, say, “That sounds interesting. How does that relate to
the issue?”

6) Record the conference. First, this will help you prepare minutes. And second, it
encourages people to make meaningful comments. Of course, you should announce
that you are recording the meeting before you start.

7) State your name each time that you speak. This helps everyone know that you are

8) If you are speaking on your desk phone, use the handset instead of the
speakerphone. A speakerphone, while useful, distorts your voice, picks up
background sounds (like office equipment), and makes a poor impression on the
listener. If you must have both hands free while you talk, obtain a headset. Note: It
is more courteous to speak to people through the handset (instead of the
speakerphone) on any phone call.

9) Speak clearly to make sure that you are understood. Take the extra effort to
enunciate carefully and speak slowly. Of course, you want to sound natural.

10) When stating numbers, write them out while you speak because that defines the
rate at which everyone else is capturing them.

11) Then ask the receiving party to confirm numbers (or other critical data) by
repeating them. Although this may seem awkward, it prevents misunderstandings.
Better yet, send written copies of all critical information.

12) When possible, plan your statements by jotting down an outline of your key
ideas before speaking. This contributes to a more efficient meeting, helps you
appear more thoughtful, and avoids the embarrassment of making a verbal gaff.

13) Use your best, most focused listening skills. Pay addition to content, as well as
inflections, voice tone, word selection, emphasis, assumed intentions, and your

14) Avoid shuffling papers, moving about, or tapping objects. Everyone else will
hear the noise. It’s distracting and irritating.

15) Reinforce accomplishments by distributing copies of key ideas and agreements
during the meeting. You can send these, for example, by e-mail or fax.

16) Stay fully present during the meeting. Avoid working on other tasks, such as
reading mail or filing papers. These reduce your ability to participate intelligently in
the meeting.

17) Avoid using the mute button to talk to someone in your office during the
audioconference. First, this shows discourtesy to both parties – the person in your
office and the people in the teleconference. It also takes your attention away from
the meeting, causing you to miss important information. And be warned that people
have found themselves in serious trouble when the mute button failed.

18) Prepare minutes soon after the meeting. Send a draft to key participants to
confirm that your notes accurately describe the results of the meeting. Minutes
should be released within a day or two after the meeting in order to be useful. After
that, they become stale.

Properly conducted, teleconferences contribute to the efficiency of effective
business. Use the above techniques to make sure your meetings do that.

– – – – –

IAF Certified Professional Facilitator and author Steve Kaye helps groups of people hold effective meetings. His innovative workshops have informed and inspired people nationwide. His facilitation produces results that people will support. And his books show how to hold effective meetings. Sign up for his free newsletter at Call 714-528-1300 or visit his web site for over 100 pages of valuable ideas.

For more on How To Organize a Teleconference,  See Also:

Setting up a teleseminar? Here’s an easy to follow and use checklist that will help you get set up quickly.

1. Decide on your call topic. Before the call set your purpose and goal. Do you want to promote your product or business? Do you want to promote a guest and earn money through affiliate commissions. Know how you will benefit from this call before going any further with your planning.

2. Set up your sign up page. It’s a good idea to have a dedicated page where your teleseminar attendees can sign up. You’ll want to include the following on your teleseminar signup page… click title for  more

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3 Steps To Choosing A Great Teleseminar Service

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With all of the advertising noise you have to get through to get your message heard by your target market, being creative with your marketing message is a requirement and not a choice. Teleseminars allow you to connect with your target market in a way that web pages, audio files and even video can’t do. However, if you are going to connect powerfully to your target audience, then it is imperative to have the features in your teleseminar service that will produce the results you desire. Once you take the simple steps to determine the kind of teleseminar you want to have, you can easily decide which teleseminar service will suit your needs by the features it has.

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Step 1) Determine the Target Market

If your target market is very tech-savvy, then you can choose a service that allows the caller to control some of the functions of the call, such as muting themselves, or adjusting their volume. This is a very small market that deals with callers who are “teleseminar attendee experts.” If your target market consists of individuals that don’t attend teleseminars on a regular basis, you can’t really depend upon your listeners to necessarily mute themselves or control their volume. In this case, you will want a service where you can control these things on your end and don’t have to worry about the sophistication of your audience

Step 2) Determine Your Teleseminar Format

Is your teleseminar going to have guest or will it just be you as the only presenter/host? If you are the only host, then you only need to worry about making sure you are on the call several minutes before the start time. That way, if all the lines are full, you are already on the bridge line.

If you plan to have more than one presenter and you want to make sure all of them are able to call in, then you will want to get a bridge line that doesn’t limit the number of hosts/guest calling no matter how full the teleconference is. In most cases, the hosts, or presenters call in through another phone number than the participants, but that still counts as part of the number of total callers on the teleseminar. If one of your presenters is late, they may not be able to get on the call unless the teleconference service doesn’t limit the number of hosts on the call.

Step 3) Determine If You Need To Record the Call

If you want to record the teleseminar so you can make a product out of the teleseminar, then you will want to have sophisticated recording capabilities. You will need a type of service that will allow you to control the quality of the recording, such as voice and eliminating background noise. This way, you won’t waste your time, or the guests time if there are any guests. You will also want to make sure the recording controls are simple to use and indicate when the conference is being recorded. There is nothing more frustrating than having a great teleseminar only to find out that it was never recorded.

To have a well-run teleclass, you will need a teleseminar service that will support your general needs and help you achieve your goals. In order to select a service that will fit your needs, you will need to know your target market, the type of teleclass you are going to have as well as if you are going to record your teleseminar or not. Once you determine the answers to these three main steps, you can begin the process of choosing a teleseminar service that will truly serve your needs. The catch is to choose one that can meet ALL of your needs!

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Article by B. Hopkins


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