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Webinar Marketing Tips for Business

Posted by marketing admin

Webinars are a great way to generate revenue for your business as well as educate your prospects on the services you have to offer.  However, they

Dear Facebook

are only as good as the attendance.  Poor attendance means poor results.  What can you do to begin to generate high attendance webinars?  Here are some webinar marketing tips that may be useful.

Here are a few elements that should be included in your marketing plan:

Facebook: According to Facebook’s Press Room statistics, Facebook has more than 500 million active users with 50% of these users logging on to Facebook in a day. And, each month, users spend more than 700 billion minutes on Facebook.

With that said, actively promoting your event on Facebook is a sure way to gain exposure and increase participant registration.

When you create a public event on Facebook, anyone can search for your event, even if they’re not connected with you on Facebook. In fact, according to an article recently published by the Telegraph, a 14-year-old girl in the UK sent out a birthday event / invite on Facebook that she accidentally made public.

Twenty one thousand (random) Facebook users clicked the RSVP button to attend the birthday party. Although frightening, this story illustrates the viral power of Facebook to spread awareness of events.

Aside from your event gaining publicly, it will also appear in your friends’ newsfeed and will be easy for them to view and share with others on Facebook.

Blog Widget: Because a blog sidebar is prime real estate for advertising, placing information about an upcoming event will help you gain exposure among your readers.

First, create an event button in a design program such as Adobe Photoshop or Microsoft PowerPoint. The button should stand out and have a call to action somewhere that entices blog readers to click the button. Then, go to the backend of your blog and place a Text widget into the sidebar. From here, you can link the image with your registration page (NOTE: you need some experience with HTML).

Blog Post: Inform your readership about an upcoming event with a blog post that has the date and time of your event (specify time zone, if applicable), the event title, a brief introduction, and a breakdown of what participants will learn at the event. And, if applicable, don’t forget to specify that participants must register for the event by visiting your registration page.

**NOTE: If you have an event registration page, only hyperlink words in the blog post to that registration page. This ensures that visitors don’t stray from the action you wish for them to take (registering for your event).

Email: Send an email to your list informing them about your upcoming event with a call to action and a link to the event registration or information page.

If you have an ezine, place information about your upcoming events in an obvious location on the newsletter such as above the feature article.

Affiliate Program: Depending on how big your event is, creating an affiliate program that offers cash incentives is the perfect way to increase exposure and reach new markets, since affiliates promote the event to their private lists.

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Create Residual Revenue From Your Webinars

Automated Webinar Replays – The 5 Biggest Mistakes Presenters Make

Posted by marketing admin

Webinar Replays can be a good source of residual income for those service providers that want to monetize their knowledge.  One of the best things about automated webinar replays is that the automation makes the webinar income almost residual in nature.  However, to make the most benefit from it, there are some things that you would have to consider so you don’t fall into the trap that webinar automation gives you.  Read this article to discover some of the most common mistakes that are made.

Webinar Replay Service


If you’re going to add automated webinar replays to your marketing plan, good choice. The increase in sales most see after adding a “rolling launch” to their sales funnel is phenomenal. That said, webinar presenters make some common mistakes, and if you can avoid them from the start you’ll be one step ahead.

1. The automated webinar replays are obviously not live. The whole point of automated webinar replays is to give your customer the feel of a live presentation – but without you having to be there. Using anything date-related, or using words like “this morning” or “this evening” and then playing the webinar at another date or time of day is one common mistake.

2. They don’t play up the scarcity factor. Your customers need to be warned that there will only be a limited number of seats open at the webinar, and that if they don’t get in, there may not be a replay. They also need to be urged to stay (via a pop-up window) if they try to leave once on the webinar, and warned that they may not be able to get back in.

3. They don’t use obvious calls to action. There need to be many visual calls to action – a buy now button, the sales page web address, etc. If you don’t tell your customer to buy… he won’t buy.

4. Not making the presentation feel interactive enough. Put a Question/Answer box on your webinar. You won’t need to be there to answer the questions – you can have them go directly to you or your customer service person’s inbox, and answer them shortly after. It still adds to the feeling of a live webinar, and a personal connection between you and the customer.

5. Using an unreliable host for automated webinar replays. Obviously, your automation needs to rely on a third party – not your personal home internet connection. And that third party needs to be reliable. A tried and true service used by professional online marketers is an absolute must. The last thing you need is for your webinar host service to crash and kick all your customers off the webinar!

Use these tips to create great automated webinar replays, and remember to pick a good hosting company to ensure your webinar plays when it should and stays online the whole way through. There’s no better time to add this technique to your marketing strategy – it’s easy and profitable.

Stealth Seminar is my favorite automated webinar tool – and it’s affordable to almost everyone.

Visit http://StealthSeminar.org now for free resources, including the 9 Easy Ways You Can Skyrocket Your Income Using Automated Webinars, and the Little Black Book of Automated Webinars – both free.

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

Automated Webinar Services – You Can Cash In On Them?

Posted by marketing admin

Webinars are a great way to create an additional revenue stream for your business.  Using the right webinar service can make it easier and more automated so you don’t have to use that time for setting up things that can be done automatically.  This article talks about how to use automated webinar services to create that additional residual revenue stream for yourself.

Webinar Replay for automated replaying of your webinars – Residual revenue benefits!

Automated webinar services are one of the best ways around for online marketers to increase their monthly cash flow. The webinar aspect of online product selling is currently experiencing its highest popularity peak. Consumers have grown accustomed to attending these events, which are usually informative in nature with a product pitch near the end.

Becoming proficient at setting up webinar events is an integral part of having success with automated webinar services providers. A flawlessly executed presentation can boost conversions well beyond the 300 percentile range. A rough execution will typically have your prospects running for the door (aka – closing their browser windows).

The first thing to consider with automated webinar services is the platform of choice for your webinar presentations. Traditionally, marketers have had to host these events right from their own at home computers. This usually meant that there would have to be a person present to hit start on the presentation button, as well as being susceptible to a wide variety of technical errors. Things like internet service provider interruptions usually meant hundreds of webinar participants would lose connection with you, and the presentation would be considered a complete flop.

Luckily things are changing. Advancements in the field of automated webinar services hosting are making it possible for online marketers to eliminate many of yesterday’s headaches. There is no longer a need to worry about things like internet service outages, or time scheduling in order for you webinars to be a success. Now you can simply automate the entire process while you sip margaritas on a sunny beach.

With today’s webinar platforms, marketers are capable of producing and airing webinars which feel and look live. Automation sequencing allows a multitude of actions to fire off during your presentation ensuring that events run smoothly without your need to physically participate during the telecast. Even things like internet outages become a thing of the past, as these technologically savvy webinar platforms run on back-room servers maintained by the webinar hosting company.

Using old methods to compete in the modern world is a dying proposition. A good place to begin changing your business model is by starting with better managing the way your online brand is perceived. Consumers always take note (many times subconsciously) of the way information and brands are presented. Running professional grade webinars can give you the competitive edge you’ve been looking for – but you’ve got to get the setup right. Finding an automated webinar services provider that has the capabilities mentioned above will be your best bet for a smooth and successful transition.

Stealth Seminar is my favorite automated webinar tool – and it’s affordable to almost everyone.

Visit http://StealthSeminar.org now for free resources, including the 9 Easy Ways You Can Skyrocket Your Income Using Automated Webinars, and the Little Black Book of Automated Webinars – both free.

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Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

Choosing a Webinar Provider

Posted by marketing admin

Webinars are a great way to market your business, draw in more leads and customers as well as create an additional revenue stream for your business.  In order to take the most advantage of this method, you will need to use the right webinar service that will allow you to do things such as record your webinar and notifiy the webinar attendees of the webinar as well.  Read on for more about what other tings you should look for when you are choosing a webinar provider.

Put your webinar replay on autopilot and get paid over and over for them again.

One of the most common questions I get asked about webinars is which platform to use. In fact, some presenters spend too much time evaluating and assessing every webinar platform trying to find the “best”, when they would be far better off just choosing one that works and actually running webinars.

There are a bewildering number of tools available for conducting webinars and on-line meetings, and new services crop up every few weeks. This makes it a fiercely competitive space, which is good for us as customers. However, it also means it’s difficult to choose the right provider.

Most of them offer a core set of services – such as showing PowerPoint, hosting a chat room, a question box for participants to type questions, and a recording facility. Some also offer additional services – such as multiple choice polls, automatic e-mail reminders before the webinar, seeing the presenter on webcam, audience microphones, and post-event surveys.

If you’re getting started, here is my advice: Choose GoToWebinar (the service I’ve used for many years). It’s powerful, reliable, affordable if you’re doing a reasonable number of webinars, and has all the features you need for delivering high-quality webinars.

If you’re evaluating webinar platforms and providers, here are some things to consider:

  • Webinars vs on-line meetings: Many of the services are excellent for meetings (group discussions), but don’t have specific features to help you run webinars (presentations) – such as good registration pages, automatic e-mail reminders, polls and attendance reports.
  • Price: Of course, the price of the service is an important consideration, but it’s not always easy to compare different services because a number of factors affect the price – number of attendees, number of webinars, and so on.
  • Advertising: Some of the free services are supported by advertising. That’s the price you pay for the free service, but it doesn’t look professional if your webinar participants are seeing ads during your presentation.
  • Limits: Check what limits the service imposes – for example, number of attendees, number of webinars each month, length of a webinar, availability of the webinar line during busy times, and so on. Of course, some limits are to be expected; just be aware of them when evaluating a provider.
  • Geographical features: Webinars are, by definition, for participants to access remotely, so be sure the platform supports international participants. This can be as simple as allowing participants to register in their own time zone.
  • Screen sharing: Can you share anything on your screen, or do you have to upload your presentation to the webinar provider (that’s less flexible)?
  • Audience microphones: Can you allow audience members to speak during the webinar, or can you only take written feedback?
  • Audience engagement: In what other ways can you engage with your audience? Examples are polls, chat rooms, switching to their screen, and so on.
  • Social media integration: Some webinar providers make it easy for you to link your webinar to social media – for example: creating the webinar as an event on Facebook, using a Twitter back channel during the webinar, or uploading the recording to YouTube. This can be useful if you’re running a lot of free promotional webinars and you’re active on social media.
  • Recording: Is it easy to record your webinars and make them available for later playback? If the provider hosts the recordings, do they give you unlimited space?

This isn’t a comprehensive list by any means, but it does cover some of the most important factors to consider.

Gihan Perera is the author of “Webinar Smarts”, the smart way for professional speakers, trainers, thought leaders and business owners to deliver engaging and profitable webinars. If you want to know how to reach the world with mic, screen and mouse, visit http://webinarsmarts.com/ for your copy.

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Create Residual Revenue From Your Webinars

How to Decide When to Hold Your Webinar

Posted by marketing admin

This is key in determining how well attended your webinar will be.  Knowing something about your target market makes this task easier as the

Web conferencing: great way to get a bunch of ...
group webinar attendance

article will discuss.  The same goes for teleseminars as well.  Read on for more about what you need to know to determine when is the best time to hold your webinar.

Webinars and teleseminars are great tools for building your information or learning content product business. They’re also a great tool for creating learning content products. They are inexpensive to create. Easy to produce. And very well received. But they have one minor problem that stumps even the seasoned professional.

How do you decide when to hold your webinar or teleseminar?

After all, when you run your webinar will have a major effect on attendance. Get it right and you’ll be swamped. Get it wrong and no one will show up.

So how do you decide when to hold your webinar? Here are seven questions you need to answer in order to make the decision.

1. Where are your customers? There are many time zones around the world. Where your customers are will therefore affect what time they have compared to your time.

2. When are you at your best? We all work on a daily biological cycle. The good ol’ night person/day person dichotomy. A webinar needs you to be on the top of your cycle. So when are you at your best?

3. When do you have time? Just because we’re at our best at a particular time doesn’t necessarily mean we’re available at that time. Your current appointment list will affect when you schedule your webinars for.

4. When are your customers most available? Although you are important when picking your time, your customers are more important. That means you need to know when your customers will be listening.

5. How likely are your customers to be available on that day? Time means more than just the time of day. It also means the day of the week. After all you want the majority of your customers to be available when you run your webinar.

6. When will you send out the advance notices? While it’s theoretically possible to run a webinar without sending out notices, most people do need some form of warning that you are putting on a webinar. This typically involves a series of emails in order to ensure that people get the notice in time. It’s important though to schedule these emails so that they are read by the majority of your customers.

7. Historically, when has the best time been? Up to this point we’ve been trying to guess as to the best time. Which ultimately is the best we can do. But we need some idea of how good our guess will be. By testing and reviewing the attendance and signup for our previous webinars, we will provide an important level of feedback.

Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”: http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars