Posts Tagged ‘Marketing’

Why Do People Like Teleseminars?

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Teleseminars can be a great marketing tool for a business to get new clients as well as a great way to educate the clients you currently have.  Teleseminars are very cost effective and can be used to create information products as well.  They have many purposes within a marketing strategy, and are appreciated by clients and customers as well.  Read on for more about why your clients and customers may like teleseminars.

It’s easy to determine why information marketers and learning content producers like teleseminars. After all, they are a great selling tool. They help establish you as an expert in your field. They can help you to build traffic. And you can sell the packaged teleseminar as a mid-priced product afterwards. You can even use them as the base for a high-priced coaching product. It’s easy to see why the creators and marketers like teleseminars.

But why does the audience like teleseminars just as much?

Why do need to know? Well, if you know why your audience likes them then you can cater to that reason. By identifying and then focusing on your audience’s likes you can create products that people love to become fans of.

In this article I’m going to give you seven possible reasons your audience might like teleseminars. In order to understand their reasons, you need to ask them. These example reasons will help you to formulate a survey to identify your own audience’s reasons.

1. Teleseminars are personal.

Video gives you a chance to see the person who is doing the teaching. It is the most personal. But audio (such as a teleseminar) is a close second. You can hear the individual’s passion. You can hear when they are angry or excited or feel deeply about a subject. And that insight into their emotions allows the audience to connect with them on a personal basis.

2. Teleseminars are an easy source of education.

Teleseminars are easy to use. Download them; put them on your desired media player and you’re on your way. And they provide the information in an easy to use format as well. All you are doing is listening to a conversation. You don’t have to read. You don’t have to concentrate.

3. Teleseminars are inexpensive.

While this won’t help you sell product, one of the reasons that people like teleseminars is that many teleseminars are free. Typically these are selling teleseminars however, they provide enough information to justify the time spent.

4. When done well, they are effective as an education media.

There is an old saying in training circles that a person retains 10% of what they see, 40% of what they hear, 70% of what they hear and see and 90% of what they do. While teleseminars don’t have the highest retention rate they do have a high retention rate.

5. Teleseminars are flexible. They can be listened to while doing other things.

One of the problems with books and DVDs is that they need to have dedicated time. An audio product however, can be listened to while doing other things. They do not require you to lug along a screen or a book.

6. Teleseminars are a reasonable length of time.

We’re all busy. Time is at a premium in today’s breakneck world. A one to one and a half hour teleseminar is long enough to teach details but short enough to not intrude into the audience’s day.

7. Teleseminars educate quickly.

Teleseminars tend to get into the meat of the education quickly. A well written teleseminar will provide a lot of information in a very short period of time.

Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”:

Do you want to read more free information like this? Go to my blog:

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

Why You Should Use Webinars In Your Business

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Webinars are a great tool to use in your business and can provide many benefits for your business.  They are great as lead generators, revenue generators and also great for pre-sales.  Webinars are easy to put on as well as easy to do on a repeated basis with all of the affordable tools out there.  If you are a consultant or coach, webinars are a great way to generate new revenue streams for your business.  This post is about why webinars are a good thing to implement in your business.

Here are some videos about using webinars in your business.

How to Host Great Business Webinars

Discover how to host great business webinars with tips from Virtual Communication Coach Sheri Jeavons. Prior to even starting a webinar, there are a few things you should think about to make sure your everything runs smoot…

Webinars – A 21st Century Business Tool

Discover how this cost-effective technology can help your business or organization! Webinars are multi-media programs that enable you to view a presentation,training session, or infomercial from the comfort of your office or home. Available 24/7 via …

How To Conduct a Webinar – Prepare, Promote and Present Great Business Webinars Conducting a free webinar for your business clients can be the big gun in your sales and marketing arsenal. First, PREPARE by choosing the best webinar software for your needs. Dimdim is free for under 20 people. Webex and G…

Here is an article titled “Why Should You Offer Webinars in Your Business”

A “webinar” is a presentation delivered over the Web rather than face to face (i.e. Web + seminar). Webinars are the hot new way to deliver information, especially in this time of climate change awareness, corporate cost-cutting, emphasis on lifestyle and global access.

The two most obvious benefits of webinars are the savings in time and expenses – for both you and your participants. Everything is done from the comfort of your home or office; and the same applies for your audience.

But webinars offer more – much more. In fact, here are twenty-one other benefits of webinars.

  1. No geographical boundaries: You can reach the world, not just your own town, city or country.
  2. Build loyalty with existing clients: It’s an easy, low-cost leveraged way to add value and maintain your relationship.
  3. Invite prospects to attend: It’s a low-cost way to give them an experience of you before they “buy” you.
  4. Run it with small numbers: You don’t have to worry about getting minimum numbers to manage venues, handouts, catering and the like.
  5. Run it with large numbers: Again, you don’t have to worry about finding and booking a suitable venue, managing catering, allowing for parking, arranging the room, printing (or carrying!) enough handouts, and the like.
  6. Record it to create instant products: Many webinar services have a recording feature built in, so recording your webinar is a breeze. You can then turn that recording into a product – typically a DVD, video podcast or on-line video.
  7. Give people more access to you: A webinar is a low-cost way to interact with many people at the same time, while still offering great value.
  8. Point of difference: Few infopreneurs are using them; and even fewer are using them well. You can stand out by adding them to your service mix.
  9. Make a difference: Because of the global possibilities, you can reach people beyond your borders. And because of the low cost, you can reach people who wouldn’t be able to afford your other services.
  10. Do market research: Before each webinar, survey the attendees to discover their biggest questions, concerns, challenges and aspirations about your topic. This becomes invaluable market research for you, not just for the webinar itself but for your business in general.
  11. Test out new material: Because there’s less visual focus on you than in other presentation modes, you don’t have to spend as much time on stage presence. Instead, you can focus on the content, structure and flow. You can test new material and ask for feedback. You can even use copious notes, mind maps and other speaker aids, because you’re presenting from the privacy of your office.
  12. Live access for members-only site: If you run a membership site, it’s easy to lose the personal connection, which might have been the reason they signed up in the first place. One way to get back that personal connection, and still do it in a leveraged way, is through webinars.
  13. Provide product support: Use webinars to answer customer questions, explain how they can use the product more effectively, and get feedback for future enhancements.
  14. Supplement live events: Some webinars will replace live events, while others supplement them. For example, if you run a training program, it’s easy to offer a follow-up webinar for participants, say, 90 days later.
  15. Expose your database to guest experts: You don’t have to be the star of all your webinars. It’s the ideal format for you to bring in a guest presenter – somebody who serves the same market, but with a different area of expertise.
  16. Expose joint venture partners to your database: If you have a strong database and you know somebody else with a product ideally suited for that database, bring them in as a guest on a webinar. Because of the personal interaction, this is more effective than, say, just promoting their product in your newsletter or on your Web site.
  17. Easy to offer as a bonus / incentive: Offer webinar “seats” to anybody for any reason – for example, as a bonus for somebody who buys a product by a certain date; or an incentive for clients to make a booking before the end of the financial year.
  18. Short lead time: Because the logistics of webinars are so simple, you don’t have to plan them months in advance.
  19. Develop an on-line arm to your business: You become less committed to face-to-face presentations, giving you more opportunities for travel, leisure time and flexibility in your work flow.
  20. Replace high-cost face-to-face presentations in a tough economy: You can retain clients who would have otherwise cancelled bookings.
  21. Remain competitive: You manage the threat of other experts delivering your message to your clients over the Internet, which means you remain competitive in this “flat” world.

With all these benefits, why aren’t you adding webinars to your service offerings?

Gihan Perera is the author of “Webinar Smarts”, the smart way for professional speakers, trainers, thought leaders and business owners to deliver engaging and profitable webinars.

If you want to know how to reach the world with mic, screen and mouse, visit for your copy.

Here are some blog postings about using webinars in your business:

Gihan Perera: Ten Ways to Use Webinars in Your Business

Ten Ways to Use Webinars in Your Business. I recently made a presentation about webinars to CAPS, the Canadian Association of Professional Speakers, at their annual conference. Here is an extract from that presentation: …

Publish Date: 12/12/2010

Free Webinar Shows How to Use Web Conferencing to Grow Your

Web conferencing is an online tool that can help your business connect with potential customers and effectively showcase the products and services you offer.

Publish Date: 11/06/2010

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

How Webcasts Can Increase Your Marketing Reach and Reduce Your Costs

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This article gives you good insight into how to use the power of the internet through webcasts and webinars, to gain valuable market research, reach your market in different ways, and also give you the ability to expand your market.  It is also a great do it once and repeat it over and over again strategy that will allow you to market your expertise in various ways.

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The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.

As a result conventional methods are no longer sufficient to reach potential customers. Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.
One very powerfull method of reaching customers and prospects is organising regular Web Events in the form of live online presentations and seminars, also called Webcasts or Webinars.

With the technologies that are now available on the Internet, you are now able to present content in a compelling way by using audio, video, animation and graphics. This cannot be matched in any way by printed materials or a phone call.

The advantages are obvious. In comparison to Trade Shows, locally held Training Workshops and Seminars, a Webcast is set up in a shorter time span, with much less reliance on resources and manpower, resulting in a improved cost effectiveness.

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By repeating the Webcast at various dates and times you also allow your prospects and customers to choose a presentation which can better fit their schedules. It will also allow you to reach more potential customers.

A positive side effect, is the use of audio and video recordings to enable you to reach other prospects once the Webcast has been held. By posting the recording on your website, you can further profit from the Webcast. For example, you can use it as an on-demand product to build an opt-in list, improve your customer service or even to generate an additional profit stream.

Now consider the choice you offer your customers and propects. By just comparing having to travel to an event location and waste precious time in traveling, as opposed to attending a Webcast at your own PC, at a time they can choose, the latter choice wins everytime.

This means you are able to reach a targeted audience and interact with a maximum number of people regardless of time zone, location or other restrictions you would have, by traveling or meeting the person face to face. You are able to do this at a fraction of the cost that a normal event would incur.

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At Conferentia, uses VOIP Conference System to host regular Webcasts to show their prospects just how they can use Conferentia to do the same with their own products and services.

They have found that once the Webcast concept is set up, with a little practice, people easily slip into the role of moderator and presenter. Someone who is used to doing live presentations has no problem with the change to using Conferentia.

You can practically take your PowerPoint presentation, generate HTML-files out of it. Put it online and you can use it in your Conferentia VOIP conference room within minutes. You send an e-mail to customers and prospects and can have them attending your Webcast within the first 24 hours.

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Teleseminar Versus Webinar? Which Is Your Most Profitable Teaching Format

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Teleseminars and webinars are both powerful methods of teaching or training.  Each one has their own benefits, or pluses and minuses.  When determining which feature to go for, you will need to ask yourself what are your main goals, what you want to achieve, and what information you need to get across, as well as your audience.  This article gives you the difference between working with a teleseminar and a webinar to do your training.

“Aren’t teleseminars being superseded by webinars?”

This is a reasonable question. A webinar, in case you’re not sure, is a seminar that people listen to and watch on the web, via their computer, while a teleseminar involves listening only, via the telephone or computer.

Webinars have numerous disadvantages in comparison to teleseminars:

* Increased preparation time. For a webinar, you need to prepare visuals as well as what you’ll say. Generally there is a Powerpoint-style accompaniment to the talking that must be organized, written and polished ahead of time. If you use photographs or other graphics instead of bulleted summaries of your points, those still must be prepared. The recommended guideline is about one slide per one minute of presentation. That means 60 slides are needed for a one-hour webinar, or a bit fewer if you’re planning a question-and-answer session at the end. For me, webinars take five to ten times as much preparation time as teleseminars.

* Added costs. Webinars require a reliable hosting service that you need to pay for. Some high-quality teleseminar vendors, however, are free.

* Technology barriers. People who have dialup service or Satellite Internet usually cannot participate in webinars. Some corporate folks can’t join a webinar because of their company firewall. And serious technical glitches are multiple times more common with webinars than teleseminars.

* Computer dependency. Participants must be at a computer to access a webinar. If you expect people to participate from the office, this is not a problem. If you target a consumer audience, webinars are less of a fit. Unless you convert a completed webinar to an audio-only presentation, a recorded webinar likewise can’t be accessed in the car or while running or walking as a teleseminar can.

* Bigger learning curve. The last two times I participated in webinar-based conferences, I was required to take part in a one-hour training session first, so I would understand how to operate the controls while presenting. For me, having to simultaneously think about moving the slides and giving my talk makes a webinar much more stressful than a teleseminar. I’m still tense giving a webinar, even after more than a dozen times. The interface is so much simpler for running a teleseminar that only a short run-through is needed, if that, for a first-timer to feel relaxed while presenting.

Webinars do have some advantages over teleseminars:

* Visuals. For teaching how to do something, or for keeping the audience engaged in more than one perceptual channel, webinars rule.

* Higher tech. As the question implied, webinars appear more “advanced” than teleseminars. In some markets this is a significant plus.

* Bells and whistles. One webinar I led last year incorporated real-time polling of the audience. It was very cool to be able to ask a question and get participants’ instant answers. That’s not available with most teleseminar systems.

To make the right decision between these two modes of presentation, think about the subject matter you are teaching, the expectations of your audience, their technology setup, whether it’s a work or non-work presentation, your budget and your own comfort level with the two types of technology.

Good luck with your teaching program!

Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of “66 Ways to Use Teleseminars to Promote Your Business or Your Cause” at Discover how to plan, promote and deliver profitable teleseminars, whether you’re an entrepreneur, business or health professional, nonprofit organization or corporate marketer.

More on Teleseminars and Webinars:

7 Deadly Teleseminar & Webinar Sins: Part 2

Once or twice a week I send out new videos, audios and other tips about what’s working now in teleseminar & webinar marketing. I deliver very high content … and you’ll love it. So go ahead give me your name and e-mail and I’ll include …

Publish Date: 10/03/2009

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars

Using Teleseminars for Passive Residual Branding

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This is a new topic, passive residual branding.  If you want to be considered an expert in your field, branding is a necessary component to have in your business.  The more branding you have, the more are are looked at as an expert.  Teleseminars can be used for that purpose especially if you record them and let them continue to work for you over and over again.  In this article, the author, Alex Mandossian  talks about teleseminars and how to use them to brand yourself.  Read on for more.

You can create passive residual income with teleseminars. I like passive, residual income, but guess what? Passive, residual branding is more powerful. That’s because it’s longer term and has more impact. And you can create passive residual branding in 3 easy steps.

3 Easy Steps

Step One – Conduct a teleseminar – Choose a topic in your niche and deliver good solid information that your listeners can take action on immediately.

Step Two – Record the teleseminar – This is so much easier to do than it used to be. Most teleseminar hosting companies will do this for you for free or for a fee, or you can do it yourself on your own computer.

Step Three – Offer the replay – Make the replay available to your list of listeners. In this way hundreds of people can listen long after the call is over.

Passive Residual Branding

Passive, residual branding is what teleseminars can do for you through your replay. The audio version of a telseminar training can be listened to hundreds even thousands of times, because of passive, residual branding. This type of branding is really a new concept as a result of teleseminars.

Branding strictly with income is a zero sum game, meaning when I give you a dollar, you have a dollar and I’ve lost a dollar. But with the right kind of branding and if I’m branded and so are you, we both have a brand that keeps expanding and amplifying.

Branding is not a zero sum game. It amplifies and get’s bigger. Entire careers have changed because of branding. You can do it now with teleseminars.

And are you ready to learn more about how I do it?

Then I invite you to check out to claim your access to over 4 hours of my TeleSeminar Secrets Training.

Look for the TeleSeminar Secrets logo…fair enough?

From Alex Mandossian and

More on Teleseminar Branding:

5 Simple Steps to Holding Your Own Teleseminar

Once you’ve got one teleseminar under your belt they just get easier and easier. The sooner you get them going, the sooner you can literally begin creating cash on demand in your business.

Publish Date: 04/23/2010

Webinar and Teleseminar Resources
Create Residual Revenue From Your Webinars