Posts Tagged ‘training’

Why Do People Like Teleseminars?

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Teleseminars can be a great marketing tool for a business to get new clients as well as a great way to educate the clients you currently have.  Teleseminars are very cost effective and can be used to create information products as well.  They have many purposes within a marketing strategy, and are appreciated by clients and customers as well.  Read on for more about why your clients and customers may like teleseminars.

It’s easy to determine why information marketers and learning content producers like teleseminars. After all, they are a great selling tool. They help establish you as an expert in your field. They can help you to build traffic. And you can sell the packaged teleseminar as a mid-priced product afterwards. You can even use them as the base for a high-priced coaching product. It’s easy to see why the creators and marketers like teleseminars.

But why does the audience like teleseminars just as much?

Why do need to know? Well, if you know why your audience likes them then you can cater to that reason. By identifying and then focusing on your audience’s likes you can create products that people love to become fans of.

In this article I’m going to give you seven possible reasons your audience might like teleseminars. In order to understand their reasons, you need to ask them. These example reasons will help you to formulate a survey to identify your own audience’s reasons.

1. Teleseminars are personal.

Video gives you a chance to see the person who is doing the teaching. It is the most personal. But audio (such as a teleseminar) is a close second. You can hear the individual’s passion. You can hear when they are angry or excited or feel deeply about a subject. And that insight into their emotions allows the audience to connect with them on a personal basis.

2. Teleseminars are an easy source of education.

Teleseminars are easy to use. Download them; put them on your desired media player and you’re on your way. And they provide the information in an easy to use format as well. All you are doing is listening to a conversation. You don’t have to read. You don’t have to concentrate.

3. Teleseminars are inexpensive.

While this won’t help you sell product, one of the reasons that people like teleseminars is that many teleseminars are free. Typically these are selling teleseminars however, they provide enough information to justify the time spent.

4. When done well, they are effective as an education media.

There is an old saying in training circles that a person retains 10% of what they see, 40% of what they hear, 70% of what they hear and see and 90% of what they do. While teleseminars don’t have the highest retention rate they do have a high retention rate.

5. Teleseminars are flexible. They can be listened to while doing other things.

One of the problems with books and DVDs is that they need to have dedicated time. An audio product however, can be listened to while doing other things. They do not require you to lug along a screen or a book.

6. Teleseminars are a reasonable length of time.

We’re all busy. Time is at a premium in today’s breakneck world. A one to one and a half hour teleseminar is long enough to teach details but short enough to not intrude into the audience’s day.

7. Teleseminars educate quickly.

Teleseminars tend to get into the meat of the education quickly. A well written teleseminar will provide a lot of information in a very short period of time.

Do you want to learn how to create information products (learning content)? Check out my new free eBook “7 Myths and Seven Tricks in Nine Steps”:

Do you want to read more free information like this? Go to my blog:

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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Teleseminar Versus Webinar? Which Is Your Most Profitable Teaching Format

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Teleseminars and webinars are both powerful methods of teaching or training.  Each one has their own benefits, or pluses and minuses.  When determining which feature to go for, you will need to ask yourself what are your main goals, what you want to achieve, and what information you need to get across, as well as your audience.  This article gives you the difference between working with a teleseminar and a webinar to do your training.

“Aren’t teleseminars being superseded by webinars?”

This is a reasonable question. A webinar, in case you’re not sure, is a seminar that people listen to and watch on the web, via their computer, while a teleseminar involves listening only, via the telephone or computer.

Webinars have numerous disadvantages in comparison to teleseminars:

* Increased preparation time. For a webinar, you need to prepare visuals as well as what you’ll say. Generally there is a Powerpoint-style accompaniment to the talking that must be organized, written and polished ahead of time. If you use photographs or other graphics instead of bulleted summaries of your points, those still must be prepared. The recommended guideline is about one slide per one minute of presentation. That means 60 slides are needed for a one-hour webinar, or a bit fewer if you’re planning a question-and-answer session at the end. For me, webinars take five to ten times as much preparation time as teleseminars.

* Added costs. Webinars require a reliable hosting service that you need to pay for. Some high-quality teleseminar vendors, however, are free.

* Technology barriers. People who have dialup service or Satellite Internet usually cannot participate in webinars. Some corporate folks can’t join a webinar because of their company firewall. And serious technical glitches are multiple times more common with webinars than teleseminars.

* Computer dependency. Participants must be at a computer to access a webinar. If you expect people to participate from the office, this is not a problem. If you target a consumer audience, webinars are less of a fit. Unless you convert a completed webinar to an audio-only presentation, a recorded webinar likewise can’t be accessed in the car or while running or walking as a teleseminar can.

* Bigger learning curve. The last two times I participated in webinar-based conferences, I was required to take part in a one-hour training session first, so I would understand how to operate the controls while presenting. For me, having to simultaneously think about moving the slides and giving my talk makes a webinar much more stressful than a teleseminar. I’m still tense giving a webinar, even after more than a dozen times. The interface is so much simpler for running a teleseminar that only a short run-through is needed, if that, for a first-timer to feel relaxed while presenting.

Webinars do have some advantages over teleseminars:

* Visuals. For teaching how to do something, or for keeping the audience engaged in more than one perceptual channel, webinars rule.

* Higher tech. As the question implied, webinars appear more “advanced” than teleseminars. In some markets this is a significant plus.

* Bells and whistles. One webinar I led last year incorporated real-time polling of the audience. It was very cool to be able to ask a question and get participants’ instant answers. That’s not available with most teleseminar systems.

To make the right decision between these two modes of presentation, think about the subject matter you are teaching, the expectations of your audience, their technology setup, whether it’s a work or non-work presentation, your budget and your own comfort level with the two types of technology.

Good luck with your teaching program!

Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. To find out more about your teleseminar options, download a complimentary copy of “66 Ways to Use Teleseminars to Promote Your Business or Your Cause” at Discover how to plan, promote and deliver profitable teleseminars, whether you’re an entrepreneur, business or health professional, nonprofit organization or corporate marketer.

More on Teleseminars and Webinars:

7 Deadly Teleseminar & Webinar Sins: Part 2

Once or twice a week I send out new videos, audios and other tips about what’s working now in teleseminar & webinar marketing. I deliver very high content … and you’ll love it. So go ahead give me your name and e-mail and I’ll include …

Publish Date: 10/03/2009

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