This article is a good start on webinars and how to use webinars to generate revenue for your business. This model is a start on how to monetize your experience and knowledge. These 7 models listed are the overview on what you can do to create additional revenue for your business. Read on for some ideas.
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1. Show and Tell – Show off your product on the Internet
– Use PowerPoint slides and Camtasia
– Show pictures, videos, ‘how to’ videos and software demos
– Use this as a pre-launch for your product (create hype)
– Give people a sneak peak of your product before they buy it
“Overcoming objections is the key to success on the Internet” – Steven Essa (e.g. you don’t have to come out of the house… I’ll come to you)
2. Interview the Experts
– Send them the questions via email
– You don’t even need to talk
– Send an email to your list announcing this week’s expert
– 14 weeks, 14 experts interviewed, 14 videos created, 14 transcriptions = your very own eBook & Video Bundle!
– Sell this product on your own sales page or website and do another webinar to promote it
– Use gotowebinar.com to broadcast your webinars
3. Paid Webinar Series
– Add your new recorded webinar series to your membership site offering prospects one interviewed expert per week
– This will create residual income and will keep the visitors to your site (they will return)
– Always survey your audience after your webinars (e.g. what did you think?)
4. Build Joint Ventures with other experts
– Create a 50/50 agreement
– Two people promoting a product means more attendees which means more sales
5. Info-product creation device
– As mentioned above you can create your own products with Webinars
– Transcribe videos
– Create articles to promote your product
– Have MP3’s created
– Videos are a great product
– Create an ‘exclusive report’ to build your opt-in list
6. Use a Webinar to up sell
– People prefer not to have to read things
– LONG sales pages can put a lot of people off – a lot of customers are lost this way
– E.g. “as you have brought this product on improving your golf would you like to attend my Webinar interviewing David Leadbetter next week for FREE”
– Then offer your back end product at the end of your Webinar (this could be a $997 set of DVDS)
– They will be more inclined to buy because they have seen you in the flesh
7. Offer Resale Rights
– Offer resale rights to your webinar series
– Creates a viral effect as the videos are still selling your product but someone else is promoting it
– Give them a clear reseller’s agreement with minimal pricing etc.
– Someone will always be more inclined to buy something if you are offering them a ROI or a business model to go with it (e.g. “If you sell just one of my Webinar series you will make your money back”)
I am going to conclude this blog post by giving you Seven Essa’s Big Webinar Tips…
1. Money is in Information
2. Track your list and provide great information and products (take surveys)
3. Keep it regular – weekly, monthly, daily
If you would like to learn more about Steven Esa and how he could dramatically help your Online Business please Click Here!
This Article was written by Luke Etheridge. Luke Etheridge is a normal guy from Surrey, UK who set out to achieve big things through various types of Internet Marketing. Throughout this period he has gained alot of useful info spending night and day researching the world of Internet Marketing and attending Internet Millionaire Bootcamps. He now shares his experiences and findings while warning others of what to look out for in his blog, Click Here to view Luke’s Blog
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