Why Teleseminars Are an Excellent Way to Market Your Business

Teleseminars (and webinars for that matter), are a great way to market your business, and educate your target market on your product or service.  They allow another level of interaction that isn’t available to you through your web site.  In the article below, the author discusses his experience with how a teleseminar helped him determine if he wanted to purchase a product, as well as lists several other reasons why teleseminars are a way to go for businesses.  This is a good beginner article on why a business owner would want to market with teleseminars.  Read on for the rest of the article.

If you’re considering using free teleseminars to promote your business, product or service you might be wondering why and how they work.

Fair question.

Before we get into it let me tell you a little story. A few years ago I was looking for a coach for my business. I looked around and saw lots of websites with information on what the coaches who interested me had to offer. I even knew of some coaches that I had either worked with before or bought product from but I was carefully looking for the perfect coach who I thought would be a great match from me.

So I happened upon the website of a coach I thought would be a great fit. I signed up for her email list and immediately received an audio download that gave me a good idea of her skills, personality and ability to understand what I needed. But still I wasn’t quite sold yet. I stayed on her list for a while longer and signed up for a free teleseminar she was offering.

As I got on the call I found out she was a real person with the knowledge, skills and abilities to help me achieve what I was looking for. That teleseminar completely sold me on her services. I believe that just making herself available to ‘prove’ she was a real person made a huge difference. I didn’t have to buy from her before I got a chance to see what she was about and how she worked. It was all made available to me through that free call.

That’s why teleseminars are an excellent way to market your business.

Teleseminars let you get to know the person behind the words. Great copywriting is important but there are many types of services and sales that need that extra personal touch that you can only get through the medium of audio or video.

When you host your own teleseminars people get a chance to get more personal with you. While your call may be scripted a teleseminar usually gives your customers or potential customers to interact with you and allow for ‘unscripted’ and authentic conversation to happen.

This is where the internet and real human connection intersect.

So why do teleseminars work? Here’s my list:

* They connect you with highly interested prospects (they picked up the phone to be there and took the time!).
* They allow potential customers to ask you questions in real time thus moving them,more quickly along the sales process.
* They create trust.
* They indicate your dedication because of the extra effort they require to set up and pull off.

Now you might be wondering how you go about setting one up. Don’t make this so big in your head that you think you can’t do it OK?!

Setting up your own free teleseminar is a LOT easier than you think and you can actually do it for low cost or for free.

Now I’d like to invite you to come learn the ins and outs of setting up your own teleseminar. If you love to connect with people and talk with your potential customers then hosting teleseminars will be a perfect match for you.

All you need to do is enter your name and email in the following form to get signed up for your free weekly email tips: http://www.marketersmojo.com/freebies/courses/teleseminar/

More on Teleseminar Marketing:

Teleseminar Marketing With Conference Calls

Fact is, right now I’m listening to a teleseminar. Marketing related people simply understand the power of this technique. That’s why conference calls especially over the Web today can be a critical part of your success on the Web.

Publish Date: 04/11/2010

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