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Sep 4 13

Five Places To Post Webinar Listings

marketing admin

The tru success of a webinar is not only in how well it is delivered and converts, but also how well it was marketed and how many people attend.  The more attendees, the more potential income and new clients you can create.  So as a result, one needs to be smart about how they market their webinar and teleseminar events.  In this article, you will get 5 good places to let your market know about your webinar.

 

No one is going to know about your latest webinar unless it is properly promoted. The good news is that there are many different places where you can list your available online classes where millions of people will see it. Where should you place your webinar listings if you want to maximize the number of people who enroll in it?

1) Social Media Platforms

Social media is the fastest way to get a link to the enrollment page for your next webinar to thousands or millions of people. With a single click of your mouse, you can send a message that will be shared and commented on by people as soon as you post it. If you can’t be at your computer, you can automate the process to ensure that your message gets out when it needs to.

2) Auction Sites

You can include free or discounted enrollment in your next webinar when someone buys any product that you offer for sale on major auction sites. Therefore, you can sell two products at the same time and gain exposure for your online classes. It may be a good way to encourage sales of products sold at auction while also providing free advertising for your course.

3) Online Classified Sites

Placing a classified ad on as many online classified sites as possible allows you to spread your message around the country. Additionally, you can customize the message to each individual city or town that you advertise in. This makes each ad more likely to succeed because it is catered to the individual who may want what you have to offer.

4) Advertise On Search Engines

When someone types in key words that are related to your product, that person will see an ad for your webinar. All you have to do is tell the search engines which keywords that you want to have your ad associated with to have your ads shown in search results all around the country.

5) Create A Personal Website Where You Can Post Your Link

The easiest way to get your links shown to a wide audience is to post your links or videos to your own personal site. Additionally, you can use a blog to post your links as well. Having the ability to get the message out quickly while giving your audience the ability to share those posts increases the odds that a large number of people will see your listing. You should also be aware that accumulating a large number of views, shares and likes can make it easier for your posts to rank higher in the search results. That will increase the odds that people can find your postings in an organic fashion.

A lot of work needs to go into promoting the listings associated with your webinars. Unless you create opportunities for people to see the listings, you will struggle to get people to sign up for your course. However, if you put the time in, you will find that you have many outlets available to peddle your wares.

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Aug 25 13

5 Ways To Effectively Draw Attention To Your Webinar Listings

marketing admin

Webinars are a great way to generate leads for your business as well as sell higher ticket items.  However they are only effective when you have attendees to your webinars.  The key is getting exposure and marketing your webinar.  So how is that done?  Read on to find 5 ways to get draw more attention to your webinars (and teleseminars as well).

 

 

Webinars are perfect for professionals who want to learn new skills or listen to a respected colleague share his or her knowledge. However, it is important that your webinar listings are well promoted if you want people to sign up for them. What are some good ways to gain a larger audience for your program?

1) Promote Heavily On Social Media

There are many social media outlets available for promoting your next event. You should be using as many of them as possible. If you build up a large and reliable following, there is no reason why you can’t get hundreds or thousands of extra people to sign up for your event.

2) Use Good SEO Tactics To Gain More Traffic To Your Listings

It is critical that you use relevant SEO tactics whenever you promote your webinars. When you create posts, use good keywords that people will search for when using a search engine. This is another easy way to get people to participate in your event without having to do any extra marketing work.

3) Tell Friends, Family Or Colleagues About This Event

Word of mouth promotion will never go out of style. Make sure that your friends, family members and colleagues know about your event. Additionally, you should seek out people who could benefit the most from what you have to offer. For example, if you know someone who wants to learn how to work from home, that person would most likely be eager to sign up for your webinar.

4) Update Your Blog When An Event Is Coming Up

Anyone who is looking to gain attention for themselves should have a blog. Each time you have an event coming up, you can post a link to the webinar in your blog. You can also use your blog to gain a readership that will then want to follow your social media accounts. Keep in mind that writing a blog doesn’t have to be labor intensive. Instead, you can write short posts or have someone else write your blog for you. This can save you time while also helping to draw more attention to yourself and your courses.

5) Mention Upcoming Events During Other Webinars

There is no reason why you can’t casually mention your other webinars while conducting a lecture or teaching an online class. If your audience enjoys what you have to say, they are most likely going to want to hear more. Therefore, you can almost guarantee yourself a larger audience for future events just by mentioning where you will be in the future.

There is no magic wand that you can wave to increase the number of people who want to enroll in the webinars that you offer. The good news is that you can increase your audience and your revenues just by putting in a little extra time hard work and promoting the events. Therefore, be sure to tell your friends, promote on social media and maintain a blog that is regularly updated. If you do, you will be rewarded nicely for your efforts.

 

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Nov 25 12

How To Make a Prerecorded Webinar Event Look Live

marketing admin

Webinars have been proven to have a great conversion rate for higher ticket items.  One of the reasons is the live

Videoblogging Webinar 5/20/10: Brightcove and ...

Videoblogging Webinar 5/20/10: Brightcove and Get Seen (Photo credit: stevegarfield)

aspect of the interaction with potential customers.  However, there are strategies that use pre-recorded webinars as a lead generating system.  The question is, how do you take advantage of this powerful marketing method while saving your precious time via a webinar replay solution?  Read on for more!

The question of how to make a prerecorded webinar event look live is one often asked by overworked online marketers. The reason they’re interested in getting the answer is because they’re tired of physically hosting the events themselves. Think about it for a moment. Let’s say that you have 3 webinars running each week for your email list. Assuming each webinar is approximately 2 hours long, and you’re already looking at at least 6 hours down the drain. That’s not even counting the prep time to set the webinars up.

Now imagine that you’ve prerecorded these events at your leisure, weeks prior to airing the events. There are a handful of benefits to this technique if you know how to make a prerecorded webinar event look live. An important element to a live presentation is that they’re often not perfect – since they’re done on the spot. Keep that in mind while you’re producing your prerecorded webinar. Keep it loose, and don’t edit the thing to death. A “perfect” presentation is usually a big give away that things are not happening live.

Another great method to make a prerecorded webinar event look live is by using time sequencing to run a call to action. This is a far more advanced technique to grasp, but well worth the effort once understood. It entails recording a segment in the webinar where you (the host) instruct your viewers to check their emails, because “you have just sent them something”. What is actually happening behind the scene is that an automated sequence has fired of the email on your behalf. You could be fast asleep, and your viewers are guaranteed to receive that email.

If you’re having a hard time with these, and some of these concepts appear to be going over your head, don’t worry about it. As with anything else that you’ve had to learn for your online marketing business, this is no different. A little research goes a long with this stuff, and there’s really no need to rush. The beauty about learning how to make a prerecorded webinar event look live is that you only need to do it once.

Again, while many of these concepts may appear to be well beyond your current comprehension of webinar presentations – they’re not. It’s actually really easy. With the right webinar replay provider, most of it has already been done for you.

Stealth Seminar is my favorite automated webinar tool – and it’s affordable to almost everyone.

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Oct 8 12

Using BlogEngage to Promote Your Webinars and Teleseminars

marketing admin

Webinars are a powerful way to promote the products and services in your business.  What makes them so powerful is the number of attendees that participate in the webinar which leads to more interested prospects to follow up with during and after the webinar.

As a result, marketing is a huge aspect in the success of a webinar in getting new clients or customers.  No matter how good your webinar is, if no one attends, then you are hard pressed to get new clients and customers.

There are many ways to generate traffic to your webinar and participating in blog communities like Blog Engage is one of them.  Blog Engage is like a combination social media and blogging platform that focuses on online business development for entrepreneurs.  Business related webinars would be of interest to the community and the webinar creator would do very well in promoting their business related webinars there.

Blog Engage has many ways for a business owner to promote their webinars.

1) Write articles about the the same topic of your webinar and post them to blog engage.  This is something that you would have to do many weeks in advance of the webinar to begin to present yourself as knowledgeable in your topic.  These articles would get posted and then seen by the other blog readers.

2) Grow a big network by connecting with the other members.  It is easy to add friends in Blog Engage.  As you are building up your social network, you can do regular updates about what is going on in your subject matter category and what is going on in your business.  This gives you the opportunity to make connections and build relationships with potential clients/customers and also as well potential joint venture partners.  When you can create good enough relationships with others to the point where they are promoting your webinar to their networks , you can magnify the reach of your webinar greatly.

3) Interact with other blog postings that are related but not similar to your own in content.  When you make comments on others blog posts, you not only show your expertise, but your also

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Oct 5 12

Save Time And Money With Teleseminar Services

marketing admin

Teleseminar Services are an electronic alternative to attending a physical seminar. This approach to education, career development and information dissemination has numerous advantages. Some of these are listed below.

Advantages for Attendees:

– Transportation costs are eliminated. This is especially important when current gasoline prices are taken into consideration.

– Attendees do not need to pay as large a fee to attend. This is because they are only reserving a slot in a digital communications channel. Ordinarily, the attendee would be paying for his share of the conference room, catering and potentially a hotel room.

– Attendees can receive information and interact while working on other tasks. This is, to many people, more relaxing. It helps to save valuable work time, which could improve profits.

Advantages for Seminar Hosts:

– The cost of hosting a seminar is drastically reduced. It is not necessary to book a large venue such as a hotel conference room, catering is not needed and transportation costs for seminar staff are eliminated.

– Feedback can be more easily collected and reviewed at a later date. This is in contrast to attendees raising their hand to speak. Afterwards, this information would have to be manually recorded and reviewed. This is not only less efficient, it also introduces a great deal of potential for transcription and interpretation error.

Hardware and Software Required for Teleseminar Use

– A computer, tablet or high-end smart phone is typically required.

– Most teleseminar services are hosted on a service such as Skype, GoToMeeting or Google Plus. In the case of Google Plus and some specialized teleseminar software, support for the Adobe Flash format is vital. This is a feature only available on newer smart phones, such as those using ARM A8 and A9 Cortex processors. Most desktop and laptop computers are capable of running Flash content efficiently with just a simple software installation.

– An Internet connection such as Cable, DSL, Fiber or a T-Carrier line. Dial-up is not recommended. The best connection for teleseminar use provides at least 8 megabits of downlink bandwidth and at least 2 megabits of upstream bandwidth. Ideally, clients will be able to “ping” to the server and back with a latency under 100 milliseconds.

Getting the Best Teleseminar Performance

An inadequately optimized computer or network connection can result in poor performance during a teleseminar. The following tips will help you to achieve higher frame rates, less compression artifacts and higher-quality audio sampling.

– End all unnecessary processes. These can put a detrimental burden on the CPU and system memory.

– Check network traffic in your operating system’s “Resource Monitor”. The Network tab will allow you to view uplink and downlink traffic on a per-process basis. Custom software also exists to throttle back other applications’ utilization of the Internet connection. By doing this, you will be able to maximize bandwidth available to the teleseminar software. Note that in some browsers, flash-based teleseminar interfaces will not show their CPU, memory and network utilization in the browser’s process itself. Instead, look for a daughter process with a name like “Plugin-Container”. In the case of Java-based teleseminar software, look for a process with a name like “JRE”, which stands for “Java Runtime Environment”.

– Configure your teleseminar software to match your available Internet connection speed. You can approximate this by using an online speed test.

Article by B.  Hopkins

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