Webinars have been proven to have a great conversion rate for higher ticket items. Â One of the reasons is the live
Videoblogging Webinar 5/20/10: Brightcove and Get Seen (Photo credit: stevegarfield)
aspect of the interaction with potential customers. Â However, there are strategies that use pre-recorded webinars as a lead generating system. Â The question is, how do you take advantage of this powerful marketing method while saving your precious time via a webinar replay solution? Â Read on for more!
The question of how to make a prerecorded webinar event look live is one often asked by overworked online marketers. The reason they’re interested in getting the answer is because they’re tired of physically hosting the events themselves. Think about it for a moment. Let’s say that you have 3 webinars running each week for your email list. Assuming each webinar is approximately 2 hours long, and you’re already looking at at least 6 hours down the drain. That’s not even counting the prep time to set the webinars up.
Now imagine that you’ve prerecorded these events at your leisure, weeks prior to airing the events. There are a handful of benefits to this technique if you know how to make a prerecorded webinar event look live. An important element to a live presentation is that they’re often not perfect – since they’re done on the spot. Keep that in mind while you’re producing your prerecorded webinar. Keep it loose, and don’t edit the thing to death. A “perfect” presentation is usually a big give away that things are not happening live.
Another great method to make a prerecorded webinar event look live is by using time sequencing to run a call to action. This is a far more advanced technique to grasp, but well worth the effort once understood. It entails recording a segment in the webinar where you (the host) instruct your viewers to check their emails, because “you have just sent them something”. What is actually happening behind the scene is that an automated sequence has fired of the email on your behalf. You could be fast asleep, and your viewers are guaranteed to receive that email.
If you’re having a hard time with these, and some of these concepts appear to be going over your head, don’t worry about it. As with anything else that you’ve had to learn for your online marketing business, this is no different. A little research goes a long with this stuff, and there’s really no need to rush. The beauty about learning how to make a prerecorded webinar event look live is that you only need to do it once.
Again, while many of these concepts may appear to be well beyond your current comprehension of webinar presentations – they’re not. It’s actually really easy. With the right webinar replay provider, most of it has already been done for you.
Stealth Seminar is my favorite automated webinar tool – and it’s affordable to almost everyone.
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