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Inventive Thinking (Part 1): "Houston, we have an opportunity!"
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| Description: | This one-hour, free webinar introduces you to the concept of "cognitive fixedness", a major barrier to innovative thinking. We'll delve into one specific type of fixedness and learn how to overcome it using Task Unification, one of SIT's innovation tools. Task Unification offers a new way of observing surroundings, identifying resources and using them creatively. This webinar mixes hands-on practice and fascinating examples from the world of product innovation, MarCom and problem solving. At the end of this webinar, you'll find it easier to view challenges as golden opportunities. The webinar will be conducted by Shlomit Tassa from the innovation company SIT. About SIT: SIT stands for - Systematic Inventive Thinking ®, which is the name of both our company and the method we use to help organizations and individuals to be more innovative. SIT runs projects in the areas Problem Solving, New Product Development, Marketing Communications and Advertising, Strategy and Conflict Resolution. We also offer a comprehensive program for companies who want to create a culture of innovation. SIT is used by over 700 companies worldwide to invent new products, solve technological problems, and create advertising campaigns. We invite you to visit our blog at www. sitsite .com/blog to learn more about our method, team and client work. About Shlomit Tassa: Shlomit manages SIT Western Europe Operations, which includes some of SIT’s most strategic clients, such as Bayer, Nestlé, Shell, and Unilever. Additionally, she leads SIT’s Sustainability expertise, working with corporate clients that choose to become greener. Shlomit holds masters degrees in Computer Science and Product Design, and before joining SIT, worked in high-tech companies in Israel and in the US, and later as an independent usability consultant. |
| URL: | https://www1.gotomeeting.com/register/561615472 |
| Date: | Tuesday, December 1, 2009 |
| Time: | 9:00am-10:00am EST |
| Duration: | 1 hour |
| Access: | Public |
| Category: | Business* |
| Created by: | Public Access |
| Updated: | Monday, November 23, 2009 9:43am EST |
| : | Free |
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| : | michalo@sitsite.com |
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| Comments: | None |
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