Quantzig Presents a FREE WEBINAR on "Are you factoring-in cannibalization in you
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| Description: | Webinar Overview Marketing teams now are sophisticated in their ROI measurement of marketing spends. However, did you ever notice a slight ?slump? in the sales of some of your products when a different product in your portfolio has a promotion? Or an even bigger slump when a new product is launched within your portfolio? In the FMCG & CPG industries, on an average, 20 new products hit the retail stores per year from each brand into a category. During the first 6 months post-launch, typically called a hyper-care period, these products are heavily promoted with varied discounting, promotional and distribution strategies. If not tracked and analyzed accurately, you end up attributing these short-term impacts to a lack of promotion and end up over-investing in promotions. If you are already thinking about it but unaware of where to start, join us in this webinar where we demonstrate a roadmap to measure demand transference within your portfolio. Topics Covered What is demand transference in marketing and why is it important to measure? How to create a cannibalization measurement framework for promotions of new and existing products? How to use this analytical framework to tweak the sales execution levers such as pricing, promotion planning, and distribution to maximize your ROI across your portfolio? How to socialize such a solution within your organization using tools that can be used for daily and strategic decision making? Presenters Lalith V Lalith is a Lead Data Scientist at Quantzig with over 5 years of experience in ideating high impact analytical solutions to complex sales and promotional challenges in Manufacturing, Marketing Trade Spend, and Revenue Management aspects of organizations across FMCG, Retail, F&B, Automotive, consumer goods industries. He has implemented cutting edge advanced analytics concepts and developed custom statistical and ML algorithms to solve some of the niche challenges and optimize the processes of today's analytically-driven organizations. Sudarshan KL Sudarshan has more than 11 years of experience in the field of analytics, management consulting and technology. He has Implemented Supply Chain, Manufacturing and Marketing Decision Sciences Solutions for large companies across industries such as CPG, Financial Services, Technology, E-Commerce, and Pharmaceuticals. He has tremendous experience in conceptualizing and building advanced supply chain solutions, system dynamics, marketing ROI models, customer and pricing analytics engagements for Fortune 500 clients across industries. |
| URL: | https://www.quantzig.com/webinar-form |
| Date: | Tuesday, March 17, 2020 |
| Time: | 10:00am-10:45am UTC |
| Duration: | 45 minutes |
| Access: | Public |
| Created by: | Public Access |
| Updated: | Friday, March 6, 2020 5:42pm UTC |
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| Comments: | None |