How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse
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| Description: | Avenue® is encouraging website users to connect with their brand on Facebook and to share their purchases, resulting in generation of thousands of customer referral posts on social media. Friend traffic originating from these posts is converting on Avenue® website at a rate as high as 28.48%. Incremental revenue from these strategies is fetching Avenue® a ROI of 11.05X. Hear from Kristen St. Peter, Director, Ecommerce at Avenue®, on how they are: • Encouraging website users to share their social profile data with Avenue® • Generating thousands of referrals from customers • Driving high-quality friend referral traffic to Avenue® website • Achieving a viral spread of the Avenue® brand on social media • Achieving a 10X ROI on their word-of-mouth marketing efforts Samir Palnitkar, President of ShopSocially, will present the strategies that powered this social commerce success at Avenue®. Webinar Agenda: 1. Importance of onsite social commerce strategies 2. Social strategies adopted by Avenue® for referral marketing success, viral email acquisition, word-of-mouth spread of Avenue® brand 3. Case-study and live results from Avenue® 4. Q & A |
| URL: | https://attendee.gotowebinar.com/register/4381085809673563649 |
| Date: | Thursday, March 26, 2015 |
| Time: | 2:00pm-3:00pm UTC |
| Duration: | 1 hour |
| Access: | Public |
| Category: | Advertising*, Technology*, Social Media*, Sales*, Marketing*, Leadership*, IT*, Internet*, Ecommerce*, Business*, Webinar* |
| Created by: | Public Access |
| Updated: | Wednesday, March 11, 2015 6:53am UTC |
| : | 0 |
| : | 9051038938 |
| : | subhro@shopsocially.com |
| : | Subhro Sen |
| : | 9051038938 |
| Comments: | None |