Teleseminars are a great way for businesses to connect with their target market. Having a strategy that works is an important ingredient to getting the most out of your teleseminar. This article gives some great tips to making sure your teleseminar is a success, and that you get what you want to out of it, more clients and more business! The one thing that I want to stress in this article is that the more automated you make your teleseminar, the better it will be for your business.
Chances are that you’ve attended a teleseminar lately. Why not create your own?
Teleseminar events are very easy to produce because all you have to do is send an email to your list and invite them to participate. These seminars by phone are easy to do and can be very profitable.
Wouldn’t it be great to offer your clients a teleseminar where they can learn your latest ideas, strategies, and expert information? I regularly do teleseminars for free so that I can build rapport, offer value, and maintain good relationships with my clients.
Here’s a simple checklist of what you need to have in place to get started delivering teleseminars:
1. In-demand topics. Your information must meet a need in the marketplace for a specific group of people or a business. A compelling topic that provides solutions to a challenge or frustration that people are searching for answers to is a great place to start. That way, you can experience instant demand for your topic.
2. A format. There are many formats for your teleseminars. They can be interviews, information delivery, Q&A calls, research based calls based on a survey or report, or some combination of these. Interactive teleseminars work well where people can either ask you a question or submit their question via email. That way, you can maintain their attention because they know their question will be answered.
3. A bridge line. There are several good services, many of them free. My favorite right now is Free Conferencing Live Office. It’s the one I use and I do recommend it. It has a 250 person capacity, free audio recordings, and other great perks. You can record, publish and podcast your content and conference calls at no cost. Great Teleseminars provides production and administrative services for teleseminars. If you want operator assistance, Black and White Communications is a good choice.
4. An automated registration system. I use Practice Pay Solutions, which is the 1Shopping Cart system, to automate my teleseminar registrations. I highly recommend it. It allows your participants to sign up either online at your website or by email, and then provides you with a list of people who have signed up. You can set up an autoresponder that goes out automatically when they sign up with the date and time of the call. It will also automatically send out reminders for you.
5. A way to record. If you record your teleseminar, you’ll have an instant product. Post the audio file online at your website or with a company like Audio Acrobat or Hipcast. Then have the audio transcribed as a value-add to participants.
6. An effective way to follow up. This is the strategy many people delivering teleseminars overlook. Once you have had the chance to share your expertise with new prospects, it’s a perfect time to send a follow up communication. Email them after the call with a summary of the notes, a link to the recording, and/or an invitation to your next event or program. Always have something else to invite them to. If you have automated your registration process, it will be easy for you to send a follow up email out after the call.
Now that you know how to offer and record teleseminars, conference calls, and telephone interviews, what are you waiting for? Good luck and enjoy!
Jan Marie Dore publishes the newsletter ‘Success Secrets for Women Entrepreneurs’. She teaches solo professional women marketing and sales strategies to attract new clients, grow their business, and make more money. Subscribe and be invited to free teleseminars at www.femalepreneurs.com
