This is a good article about how to interact with your audience during a teleseminar. This topic is powerful because it is the small things that make the biggest difference in making $100 or $1000 during the call. This is a good overview, but you will still need to research the specifics, like what is a good thing to put in the reminder email that you send out to all of the teleseminar participants. This advice also works well for webinars too.
[tags]teleseminar, audience, marketing[/tags]
1) Make sure you do everything in your power to have good attendance on your calls. There is nothing that will cast the evil eye on your calls like poor attendance. Callers will know from the outset that there are few other people calling in and the energy of the call will be low at best. Getting good attendance on your calls, even if you jam the lines and not everyone can get in, is the best way to get great energy going from the outset. Loads of people demanding to get on the line will increase your social proof and put your calls in high demand.
2) Greet people as they come on the line. Welcome them to the call. Invite them to state their first names, where they are calling from and to share their website if they have one. People love to be recognized. One of the main reasons for having teleseminars is to build a trusting relationship with your callers, so take the opportunity at the beginning of each call to personally interact with your callers.
3) Handle any problems with your teleconference bridge line immediately. If the call is large, be sure you have a line that gives you the ability to mute out your audience. Sure, you give up interactivity, but if there is annoying talking in the background, dishes clanking and the like and you ignore it, your audience will rapidly become annoyed and many may leave the call entirely. Respect your audience by providing them with a comfortable listening atmosphere.
4) Send out a reminder before your calls. An email a few hours prior to your call start will be appreciated and increase your attendance as well. Be sure to include the bridge number again, even if you have already sent it out, as many people will likely have misplaced it.
5) Give great information and end with a call to action. People sign up for your teleseminars for a reason. Make sure you deliver what you promise. If you are promoting a product or service at the end of the call, be sure to tell you audience exactly what to do after the call is over in order for them to take advantage of your offer. If you are directing them to a website, be sure to say and then spell out the name of the URL. Follow up your calls with an email message directing those who could not attend to a replay of the call.
Great teleseminars are not black magic and it doesn’t take a wizard to have your customers clamoring for a repeat performance. By including the five ways outlined above, you can be sure to cast a powerful spell with your teleseminars every single time.
Ellen Britt, PA, Ed.D., is the creator of TeleSeminar JumpStart, a complete five hour downloadable course that will help you get started, quickly and easily, in hosting your own profitable and powerful teleseminars. Just go to: http://www.TeleSeminarJumpStart.com
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