“When and how do I promote my teleseminars?”

Wait about one week before the call, at most ten days, then start promoting it.

My first promotion is probably a ’save the date’ email promotion. About ten days before the call, it says ’save the date, something wonderful is happening on such and such date’.

People forget, so I don’t go out two weeks. Two weeks is like a year in teleseminar time. Then another 7 days to the day of the teleseminar. Why do 7 days? Because that’s the day of the call - whoever is going to read that email will probably read it on the day of the call as well, which is going to be my auto reminder.

You want to send it out on the same day of the week as that call.

I will promote the call purely by some form of email, never by fax broadcast, unless I’ve been given permission and never by phone or voice broadcast unless I’ve been given permission and for that to happen the people have to already be on my list.

Okay, ten days out we have the ’save the date’. Seven days out the first teaser that goes out and then four days before the call another teaser promoting it.

24 hours before the call the 3rd teaser promoting it. Remember, it’s the fourth email, but the first one was a ’save the date’ so I have a ’save the date’ about 10 days out-this is if it is a major call that’s paid.

Then seven days before the call, that’s three days after, you know because ten days out and seven days I send an email teaser promoting the call. They know exactly what it is when I say ‘remember I said save the date?’ Well, here’s what it’s all about.

And then four days out I send another one. And then one day out I send another one ‘24 hours left to register.’ Those are three promotions and one save the date and then the day of, I will choose either to send one final teaser, that’s four teasers or I will of course remind everyone who’s already registered about the call, make sure they have the dial in details and action guide.