I like this article because it lists some good resources for what you need to do as well as the steps that you need to take to deliver a decent teleseminar. A good follow up article series would be to take each step and create an entire article around that step. That may be something I’ll do in an autoresponder series. Anyway, It combines the marketing and automation aspects of running a teleseminar with the tools you need…. not a bad starter article.
Conducting teleseminars, or group learning conference calls, is
a very effective strategy to promote your small business or
professional practice and create additional streams of income.
Teleseminars offer a very versatile and efficient way to deliver
your services and build your business.
I have been leading teleseminars for many years as part of my
service offerings in my coaching business. I use them to attract
new prospects, collaborate with colleagues and partners, and
increase my income.
And the good news is that teleseminars are very easy to set up
and record once you know how and the profit margins are
extremely high.
Here are some ideas to jumpstart your creative thinking for
delivering your own seminars over the phone:
1. Giving free teleseminars is a great way to promote your
business and let new prospects get to know you. Teleseminars are
a great marketing vehicle that helps you attract more clients,
build your list, and increase sales.
2. Teleseminars are an excellent way to collaborate and do joint
ventures with other people who already have a list in order to
gain exposure to new prospects and grow your list.
3. If you’re just starting out, you can do interviews with top
experts in your niche. Record these interviews and provide them
as a bonus in exchange for signing up for your newsletter, or
package them as a product.
4. Position yourself as the expert in your field by delivering
great content in your specialty area. Teach what you know and
love while increasing your visibility and gaining valuable
exposure and credibility. This reinforces your brand and gives
people a low cost way to get to know you.
5. Attract participants and fill your teleseminars by finding
partners to help you with the promotion. Collaborating with
partners to offer learning by phone is a very effective and
inexpensive way to get more newsletter subscribers and build
your list.
6. Have your teleseminars transcribed and offer your clients the
opportunity to order a transcript of the call. This can really
increase your profits with minimal additional expense for you.
You can also add additional sales and marketing materials to the
transcript to provide you with opportunities for additional
income and exposure.
7. You can make good money from your teleseminars and increase
your revenue substantially. Create a program or a series you can
charge for, much the same as you would for a workshop series,
only this would be over the phone rather than in person, so it
saves you travel time and is easier and cheaper to get people to
sign up.
8. You can leverage each teleseminar into products and multiple
streams of income. Record your teleseminars so you can turn them
into an MP3 audio file, a transcript, a CD, a DVD and/or an
ebook.
9. Use teleseminars to create an information empire of content -
ebooks, workbooks, CD’s, products, and multi-media courses. The
same information can be repackaged and reproduced in several
different media to generate extra income.
10. Include your affiliate programs and live hyperlinks for any
sites you have mentioned during the program that are relevant to
your topic. Send an automated email out after the class and
includes these links so that you can generate affiliate income.
11. The key to profitable teleseminars is that the ‘fortune’ is
in the follow up. You can make ‘upsells’ after people order your
teleseminar. For example, you could offer the transcript as an
upsell for a minimal extra charge rather than bundling it in the
original price. Or, create a backend program to add to your
sales funnel and make much more income than from the one
teleseminar alone.
12. You can automate the whole process of promotion,
registration, sales, and follow up using your website and
autoresponders so that you make much more per hour and use your
time more effectively.
So, what are you waiting for? Add teleseminars to your marketing
mix today, and start gaining more fame, credibility and income.
About the author:
Jan Marie Dore, “The Women Entrepreneurs Success Coach,” helps
women business owners and independent professionals attract more
clients with creative marketing strategies. Get her marketing
tips and FREE report ‘7 Critical Women Small Business Marketing
Mistakes’ at
xhref=’http://www.femalepreneurs.com’>www.femalepreneurs.com
