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  • This HOW TO Manual On Teleseminars Tells Beginners Everything They Need To Know
    Teleseminars are not hard to do. However like anything you are starting from scratch, there is a learning curve. But the great news is you can slash that learning curve by months and possibly years. […]
  • Wellness Revolution 2012: Completely and forever heal your worry about money! February 7, 2012
    Ann Taylor, founder and president of Inner Healing, Inc, is an internationally known energy healer and teacher who’s been creating miracles in thousands of people’s lives for over 14 years. Ann was a very successful stock broker for 12 years before s […]
  • Professional Photography Consultant, Selina Maitreya, Interviews Social Media Gu February 6, 2012
    Free Teleseminar - February 6th at 4pm EST The Ever Changing World Of Social Media Join Rosh Sillars and Selina Maitreya as they discuss: * The Solar System Equation: Rosh's explanation of how and why social media truly works * Which social […]
  • Six Key Security Engineering Activities for Web Applications February 7, 2012
    Adopting a security engineering mindset to application development means that security is considered from project inception through deployment. This webcast will present six key security engineering activities that development teams can leverage […]
  • Wellness Revolution 2012: Instant Rejuvenation and Quantum Healing February 9, 2012
    Burt Goldman, fondly known to his fans as “The American Monk”, is a world renowned meditation master, a spiritual coach and mind power expert and has dedicated his life to helping people find inner confidence and self esteem in their own lives. When […]
  • Getting Paid to Write: Getting Started February 9, 2012
    If you've always wanted to make money from writing, but have never quite figured out how - don't miss this webinar. We will share with you what it takes to get started and give you a specific, step-by-step process to landing your first paid writing […]
  • Attendees will leave with an understanding of the ins and outs of online review February 9, 2012
    For many industries, online review sites have a huge effect on foot traffic, brand perception, and a company’s bottom line. In fact, a recent study by BusinessWeek found that 70% of US consumers now consult review sites or ratings prior to making a p […]
  • Wine and Shine: Be Agile with Mobile BI February 23, 2012
    With the extending usage and reach of organizations' existing BI infrastructure to mobile devices, they are able to respond faster and more efficiently to market changes and their client needs. This fast-tracks time-to-information for key business de […]
  • Host Your Own Teleseminrs With This Unlimited Service February 23, 2012
    It is very simple to host your own teleseminars and webcasts with this teleseminar service. One low monthly rate and you can host all of the teleseminars you need. Record them to use as information products. […]

Recent Comments

How to Use Teleseminars to Find Out Exactly What Your Niche Wants

July 13th, 2007

This article is a really good example of how to creatively use teleseminars to get valueable market research.  I know how important market research is because it has taken me into directions that have caused me to make changes on my web sites.  I like how it takes using the squeeze-page technique one step further.  Other teleseminar techniques are fairly standard, but still powerfull in this application of them.
Basically, there are two things that must be in place before any of your offerings can be successful (read: profitable). One is that it must be designed for a niche. So, there must be a group of people who you are targeted to offer your product/program/service toward.

The other is that is must solve a problem that your niche wants solved. Sounds obvious, yes? But many times, we create what we think our niche NEEDS instead of what it WANTS. It’s critical to know the difference and to use that knowledge to create your offerings.

There are many ways you can find out what it is that your niche wants most so you can create it and offer it to them. One of those ways is to hold a teleseminar that both delivers value to your participants as well as provides you with market research to use to inform your product line.

The best thing is that these types of teleseminars can be easy to fill and fun to host. Here are the steps:

1. Decide on the topic

Your best best is to choose a topic that’s broad in scope, meaning that it discusses a problem that the majority of your niche struggles with and would like help in solving. This will get you more people on the call as well as give you a more diverse group from which to learn from for your own market research purposes.

2. Use a mini-application

When people register for your teleseminar, ask them to fill out a short questionaire. This really begins your market research because you’ll be asking them what it is that they are struggling with specifically in relation to the bigger topic.

For example, if your topic is “How to Balance My Business and My Family and Still Have Time for a Great Life”, one question you may ask in your questionaire is, “What’s the ONE thing you struggle with most when it comes to balancing your business and your family? Please be as specific as possible so I can give you some specific strategies to help!”

You could also ask the question in another way: “What two questions do you have that I must answer on this teleseminar for you to feel it was of value to you?” You may also want to ask where your participant is at present with regard to your topic and where they’d like to be.

Tell them you’ll be answering as many questions as you can on the teleseminar itself, to engage people right from the start when they are registering for the call, as well as encourage them to show up in the first place (this is particularly helpful if this is a fre*e call).

Also, don’t be shy about telling your participants that you’ll be using their comments and feedback as part of growing your own business. For example, if you’re writing a book and you need some more content for a certain section, hold a teleseminar on that topic and share with your teleseminar participants that they may be featured in the book if their comments, suggestions or examples are used. People will jump to sign up for your call!

3. Ask questions

At this point, you have an outline for the call itself, and now you’ve filled it in with more content with the answers to the questions that were submitted when people registered.

The next step is to weave those questions and answers into the conversation on the call itself, and ask if there are MORE questions or comments around them. This will give you more in-depth and insightful information for your purposes, as well as be valuable to those on the call. This is when you really want to give the space and the time for your participants to talk (count 5 Mississippi’s if you have to to stop yourself from filling any silence while people are thinking).

Be sure to record the call so you can listen carefully to the conversation again and take notes about what you hear that your participants are looking for in terms of solutions to their problems.

4. Send a follow-up email

As soon as possible after the call, send a follow-up email thanking your attendees for their time and participation. Include notes from the call that you’ve cleaned up and converted to a neat PDF file for them as well for added value.

What you’ve done with this is type of ‘Open House’ teleSeminar is invited your attendees to ask you anything they want about your area of expertise. With the information you glean, you can easily tailor your next product around the things they most want, which equals a successful offering for you!

Alicia M Forest, MBA, Multiple Streams Queen & Coach™, founder of ClientAbundance.com, and creator of 21 Easy & Essential Steps to Online Success System™, teaches professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.clientabundance.com .

[tags]teleseminar, market research, questionnaire, application, niche[/tags]

Six Step Checklist to Deliver Teleseminars

July 11th, 2007

Teleseminars are a great way for businesses to connect with their target market.  Having a strategy that works is an important ingredient to getting the most out of your teleseminar. This article gives some great tips to making sure your teleseminar is a success, and that you get what you want to out of it, more clients and more business!  The one thing that I want to stress in this article is that the more automated you make your teleseminar, the better it will be for your business.

Chances are that you’ve attended a teleseminar lately. Why not create your own?

Teleseminar events are very easy to produce because all you have to do is send an email to your list and invite them to participate. These seminars by phone are easy to do and can be very profitable.

Wouldn’t it be great to offer your clients a teleseminar where they can learn your latest ideas, strategies, and expert information? I regularly do teleseminars for free so that I can build rapport, offer value, and maintain good relationships with my clients.

Here’s a simple checklist of what you need to have in place to get started delivering teleseminars:

1. In-demand topics. Your information must meet a need in the marketplace for a specific group of people or a business. A compelling topic that provides solutions to a challenge or frustration that people are searching for answers to is a great place to start. That way, you can experience instant demand for your topic.

2. A format. There are many formats for your teleseminars. They can be interviews, information delivery, Q&A calls, research based calls based on a survey or report, or some combination of these. Interactive teleseminars work well where people can either ask you a question or submit their question via email. That way, you can maintain their attention because they know their question will be answered.

3. A bridge line. There are several good services, many of them free. My favorite right now is Free Conferencing Live Office. It’s the one I use and I do recommend it. It has a 250 person capacity, free audio recordings, and other great perks. You can record, publish and podcast your content and conference calls at no cost. Great Teleseminars provides production and administrative services for teleseminars. If you want operator assistance, Black and White Communications is a good choice.

4. An automated registration system. I use Practice Pay Solutions, which is the 1Shopping Cart system, to automate my teleseminar registrations. I highly recommend it. It allows your participants to sign up either online at your website or by email, and then provides you with a list of people who have signed up. You can set up an autoresponder that goes out automatically when they sign up with the date and time of the call. It will also automatically send out reminders for you.

5. A way to record. If you record your teleseminar, you’ll have an instant product. Post the audio file online at your website or with a company like Audio Acrobat or Hipcast. Then have the audio transcribed as a value-add to participants.

6. An effective way to follow up. This is the strategy many people delivering teleseminars overlook. Once you have had the chance to share your expertise with new prospects, it’s a perfect time to send a follow up communication. Email them after the call with a summary of the notes, a link to the recording, and/or an invitation to your next event or program. Always have something else to invite them to. If you have automated your registration process, it will be easy for you to send a follow up email out after the call.

Now that you know how to offer and record teleseminars, conference calls, and telephone interviews, what are you waiting for? Good luck and enjoy!
Jan Marie Dore publishes the newsletter ‘Success Secrets for Women Entrepreneurs’. She teaches solo professional women marketing and sales strategies to attract new clients, grow their business, and make more money. Subscribe and be invited to free teleseminars at www.femalepreneurs.com

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