Sign Up for Free To Be Directly Notified Of All Of The Teleseminars and Webinars That Are Going On
Name:
Email:
img

More Resources

RSS Upcoming Teleseminars and Webinars

  • This HOW TO Manual On Teleseminars Tells Beginners Everything They Need To Know
    Teleseminars are not hard to do. However like anything you are starting from scratch, there is a learning curve. But the great news is you can slash that learning curve by months and possibly years. […]
  • Wellness Revolution 2012: Completely and forever heal your worry about money! February 7, 2012
    Ann Taylor, founder and president of Inner Healing, Inc, is an internationally known energy healer and teacher who’s been creating miracles in thousands of people’s lives for over 14 years. Ann was a very successful stock broker for 12 years before s […]
  • Professional Photography Consultant, Selina Maitreya, Interviews Social Media Gu February 6, 2012
    Free Teleseminar - February 6th at 4pm EST The Ever Changing World Of Social Media Join Rosh Sillars and Selina Maitreya as they discuss: * The Solar System Equation: Rosh's explanation of how and why social media truly works * Which social […]
  • Six Key Security Engineering Activities for Web Applications February 7, 2012
    Adopting a security engineering mindset to application development means that security is considered from project inception through deployment. This webcast will present six key security engineering activities that development teams can leverage […]
  • Wellness Revolution 2012: Instant Rejuvenation and Quantum Healing February 9, 2012
    Burt Goldman, fondly known to his fans as “The American Monk”, is a world renowned meditation master, a spiritual coach and mind power expert and has dedicated his life to helping people find inner confidence and self esteem in their own lives. When […]
  • Getting Paid to Write: Getting Started February 9, 2012
    If you've always wanted to make money from writing, but have never quite figured out how - don't miss this webinar. We will share with you what it takes to get started and give you a specific, step-by-step process to landing your first paid writing […]
  • Attendees will leave with an understanding of the ins and outs of online review February 9, 2012
    For many industries, online review sites have a huge effect on foot traffic, brand perception, and a company’s bottom line. In fact, a recent study by BusinessWeek found that 70% of US consumers now consult review sites or ratings prior to making a p […]
  • Wine and Shine: Be Agile with Mobile BI February 23, 2012
    With the extending usage and reach of organizations' existing BI infrastructure to mobile devices, they are able to respond faster and more efficiently to market changes and their client needs. This fast-tracks time-to-information for key business de […]
  • Host Your Own Teleseminrs With This Unlimited Service February 23, 2012
    It is very simple to host your own teleseminars and webcasts with this teleseminar service. One low monthly rate and you can host all of the teleseminars you need. Record them to use as information products. […]

Recent Comments

«
»

TeleConversion Strategies In Action

An interesting view on the different ways to conduct teleseminars. Once you have determined the purpose and target audience of your teleseminar, you can choose to set up your teleseminar in the way that best supports your desired goal. This is a good article with lots of useful ideas


Telemarketing has gotten a pretty bad rap and rightly so. The
telephone, however, is still a great marketing tool when used to
provide educational content in a lead conversion setting.
Workshops and seminars have always been a powerful tool for
providing prospects with a heavy dose of information in a
non-selling, expertise environment. But, it’s getting harder and
harder to get people to come out and attend these events.
Teleseminars, in a variety of flavors, just may be the answer.

At its core a teleseminar is nothing more than a seminar
presented over the phone. (I recommend Conference Calls
Unlimited for this) Attendees are provided with a conference
call line and the presenter gives the advertised information via
the conference line. Technology has come along in the past year
that also allows you to more easily add webinars, or web based
visual presentations, to supplement your presentations. Look
into applications such as GoToMeeting and Skype.

From a return standpoint, teleseminars have much to offer. Your
investment in terms of money and time is generally much small
than it might be to rent a room and buy drinks and snacks. A
teleseminar can be a success with a handful of attendees while a
hotel room with the same number would look like a flop.

Below I’ve listed some ways to use teleseminars in your small
business to get your mind humming.

One to one seminar – When you create a webinar or sales
presentation using a service such as GoToMeeting you can invite
someone who calls in to jump online and walk through the
archived presentation on the spot.

Peer to peer seminar – Get two or three happy clients to agree
to be panel members for a discussion about the problems in their
business or industry and gently explain how your business or
product is addressing this for them. The key here is
transparency. Don’t let your guests sell. Make it a thoughtful,
meaningful discussion among peers that you just happened to host.

Live with you – If you’ve got a workshop or seminar you are
currently presenting, take it to a teleseminar. Invite clients
and prospects to attend via the phone. Create an ongoing series
and watch attendance climb.

Interview an expert – You would be surprised at the quality of
guests from around the world you can convince to present to your
clients and prospects. It’s a win for all involved. You get
great content and the presenter may get added exposure for a
book or other project with little time investment on their part.

Co-branded panel – Gather up a couple related businesses and put
on a panel discussion on a hot topic. Everyone on the panel
invites guests and everyone gets exposure.

Sponsored show – Go out and find a sponsor who would like
exposure to your audience and allow them to promote in and
around your teleseminars. For instance, if you are a CPA with a
series of tax savings presentations for small businesses maybe
Intuit would sponsor your sessions. There are lots of businesses
out there that want to jump into this kind of marketing but
don’t want to do it themselves. Give them the opportunity to
help you.

Q and A time – Set a time each week, say Friday at 2 pm and
advertise an open line to get your burning questions answered
about a topic. Maybe it’s interior design trends, best software
tips and trick for business or anything of interest related to
your business. You promote the free time, hang out on the line
and answer questions when they come in.

Another powerful benefit of systematically presenting
information in events of this nature is that you can and should
record the events and interviews you conduct and archive them on
your website or turn them into an audio CD to distribute through
other forms of marketing. You might even consider creating a
podcast from your material.

About the author:
John Jantsch is a veteran marketing coach, award winning blogger
and author of Duct Tape Marketing: The World’s Most Practical
Small Business Marketing Guide published by Thomas Nelson. He is
the creator of the Duct Tape Marketing small business marketing
system. You can find more information by visiting
http://www.ducttapemarketing.com
[tags]telemarketing, teleseminar, gotomeeting, skype, business[/tags]

This entry was posted on Monday, April 23rd, 2007 at 2:18 pm and is filed under Teleseminar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply