TeleConversion Strategies In Action
An interesting view on the different ways to conduct teleseminars. Once you have determined the purpose and target audience of your teleseminar, you can choose to set up your teleseminar in the way that best supports your desired goal. This is a good article with lots of useful ideas
Telemarketing has gotten a pretty bad rap and rightly so. The
telephone, however, is still a great marketing tool when used to
provide educational content in a lead conversion setting.
Workshops and seminars have always been a powerful tool for
providing prospects with a heavy dose of information in a
non-selling, expertise environment. But, it’s getting harder and
harder to get people to come out and attend these events.
Teleseminars, in a variety of flavors, just may be the answer.
At its core a teleseminar is nothing more than a seminar
presented over the phone. (I recommend Conference Calls
Unlimited for this) Attendees are provided with a conference
call line and the presenter gives the advertised information via
the conference line. Technology has come along in the past year
that also allows you to more easily add webinars, or web based
visual presentations, to supplement your presentations. Look
into applications such as GoToMeeting and Skype.
From a return standpoint, teleseminars have much to offer. Your
investment in terms of money and time is generally much small
than it might be to rent a room and buy drinks and snacks. A
teleseminar can be a success with a handful of attendees while a
hotel room with the same number would look like a flop.
Below I’ve listed some ways to use teleseminars in your small
business to get your mind humming.
One to one seminar - When you create a webinar or sales
presentation using a service such as GoToMeeting you can invite
someone who calls in to jump online and walk through the
archived presentation on the spot.
Peer to peer seminar - Get two or three happy clients to agree
to be panel members for a discussion about the problems in their
business or industry and gently explain how your business or
product is addressing this for them. The key here is
transparency. Don’t let your guests sell. Make it a thoughtful,
meaningful discussion among peers that you just happened to host.
Live with you - If you’ve got a workshop or seminar you are
currently presenting, take it to a teleseminar. Invite clients
and prospects to attend via the phone. Create an ongoing series
and watch attendance climb.
Interview an expert - You would be surprised at the quality of
guests from around the world you can convince to present to your
clients and prospects. It’s a win for all involved. You get
great content and the presenter may get added exposure for a
book or other project with little time investment on their part.
Co-branded panel - Gather up a couple related businesses and put
on a panel discussion on a hot topic. Everyone on the panel
invites guests and everyone gets exposure.
Sponsored show - Go out and find a sponsor who would like
exposure to your audience and allow them to promote in and
around your teleseminars. For instance, if you are a CPA with a
series of tax savings presentations for small businesses maybe
Intuit would sponsor your sessions. There are lots of businesses
out there that want to jump into this kind of marketing but
don’t want to do it themselves. Give them the opportunity to
help you.
Q and A time - Set a time each week, say Friday at 2 pm and
advertise an open line to get your burning questions answered
about a topic. Maybe it’s interior design trends, best software
tips and trick for business or anything of interest related to
your business. You promote the free time, hang out on the line
and answer questions when they come in.
Another powerful benefit of systematically presenting
information in events of this nature is that you can and should
record the events and interviews you conduct and archive them on
your website or turn them into an audio CD to distribute through
other forms of marketing. You might even consider creating a
podcast from your material.
About the author:
John Jantsch is a veteran marketing coach, award winning blogger
and author of Duct Tape Marketing: The World’s Most Practical
Small Business Marketing Guide published by Thomas Nelson. He is
the creator of the Duct Tape Marketing small business marketing
system. You can find more information by visiting
http://www.ducttapemarketing.com
Tags: teleseminar, gotomeeting, business, skype, telemarketing
business gotomeeting skype telemarketing teleseminar